Paid Media Team Lead AU at Incubeta

PLACE WITHIN ORGANISATION
Reports to the : Head of Operations in Paid Media AU
Closely interacts with other Operational Team Leads
Works closely with clients on their Paid Strategies
Works with Client Services, Consultants and Paid Media Managers.
Works closely with Platform Partners ie. Google, GMP etc to keep ahead of tech, gain access to beta’s & conferences etc.

KNOWLEDGE AND EXPERIENCE

• A minimum of 6+ years experience within the digital industry
• Experience as a paid media manager for a minimum of 4 years working within paid platforms eg Google Ads, Facebook, DV360 etc.
• Well-versed in performance marketing, yielding results for client's investments, ie. sales / lead conversion & omni-channel acquisition
• Experience as a paid strategist beneficial, planning and executing on cross-channel marketing strategies.
• Desired experience with measurement plans & tracking
• Illustrate strong relationships with Technology partners; Google, Facebook, Publishers etc.
• Experience with website analytics tools (e.g. Google Analytics)
• Strong skill set in navigating teams & where expertise is needed. Identifying issues before they arise and addressing them accordingly
• Able to operate within grey areas and without clear direction, the OTL should advise what is required
• Experience in managing high pressure situations & tights deadlines
• Experience in working within a fast pace global operational team
• Experience in working directly with clients & commercial teams
• Clear understanding of digital commercial models and being able to work with commercial teams
• Ability to think creatively & strategically within the the digital marketing space
• Ability to identify and support teams, directly or indirectly, to resolve technology / platform problems as well as reporting discrepancies, tracking issues and any other tech related issues which affect campaigns
• Strong experience in management of digital accounts with a strong focus on digital performance strategies
• CHARACTERISTICS
• Entrepreneurial and solution driven
• Operate at optimal levels without clear direction, creating process
• Work under pressure and deliver excellence
• Strong ability to prioritise, managing own time as well as assisting teams where needed
• Taking the lead in client meetings and with your team
• Good technical communicator - be able to turn complexity into simplicity
• Autonomous, proactive and resourceful
• Passionate about digital
• Self-motivated and driven individual with strong integrity
• Diligent - attention to detail and understanding how they fit into the big picture
• Be a mentor to others, be empathetic
• TASKS
• Employ strategic campaign setup across multiple platforms
• Work closely with consultants, client services and clients to implement media strategies
• Lead and manage an operational client pod, providing mentorship and growth opportunities
• Ensure quality control of all strategies implemented within your client pod
• Collaborate with other Paid Team Leads to ensure alignment within the broader operational team, sharing learnings & understanding market trends
• Being able to troubleshoot issues and presenting solutions
• Analyse campaign performance and make recommendations for optimisation across all clients and campaigns with your pod, where required, leading paid media managers in the right direction
• Ensure all correct revenues and media costs are monitored and reported on
• Ensure all administration is accurate and up to date
• Ensure profitability of your team, that they work efficiently at billable rate
• Succession planning and resourcing into the future.
• Act as support and a point of contact to provide strategic (or any other) support where needed
• Joining internal and client meetings
• Assisting with client strategy and re-strategies
• Knowledge transfer within your pod, broader ops team and with client services
• Assisting your pod with reporting discrepancies, tracking issues and testing new features
• Regular testing of new features within platforms
• Being able to self train on new platforms and share knowledge within the team
• Spot testing of pixels / tracking setups
• Documentation of processes to ensure involved parties are privy to best practice