Paid Search Specialist at Meltwater

• We are seeking a Paid Search Specialist to take ownership of Meltwater’s Paid Search (PPC) execution across priority markets. This is a highly hands-on role with a strong focus on bidding, ad optimization, landing pages and general optimization of high-priority and high-intent keywords that directly contribute to pipeline and revenue.
• This role is ideal for someone who enjoys being deep in the account daily — analysing performance, adjusting bids, refining keyword strategy, and continuously improving efficiency in competitive search environments.

What You'll Do:
Paid Search / PPC Execution

• Execute and optimise Paid Search campaigns primarily across Google Ads (but not limited to)
• Actively manage manual bidding strategies for high-priority, high-intent keywords
• Perform daily bid adjustments based on performance trends, auction insights, and competitive dynamics
• Build and maintain tightly structured keyword and ad group frameworks focused on bottom-funnel intent
• Conduct regular search term analysis and maintain robust negative keyword lists to protect efficiency
• Landing page and content optimizations (i.e. dynamic pages based on keywords)
• Support in managing EMEA budgets for best possible outcome
• Support in monthly reporting on performance and optimization suggestions
• Optimisation & Testing
• Monitor and optimise performance across key metrics including CPC, CPA, conversion rate, and pipeline contribution
• Improve Quality Scores through continuous optimisation of keywords, ad copy, and landing page relevance
• Run ongoing A/B tests on ad copy, match types, and bidding approaches
• Identify opportunities to scale high-performing keywords while maintaining cost efficiency

Reporting & Collaboration

• Reports to the Head of Digital Marketing EMEA
• Track and report on Paid Search performance with clear, actionable insights
• Collaborate with Demand Generation, Sales, and Revenue Operations teams to align keyword priorities with commercial goals
• Support broader performance marketing initiatives as required

What You'll Bring:

• 2–4 years of hands-on Paid Search / PPC experience
• Strong experience with manual bidding and optimisations on competitive, high-value keywords
• Deep understanding of Google Ads fundamentals, including match types, Quality Score, auction insights, and bid optimisation
• Proven ability to optimise high-intent, lower-volume keywords that drive qualified leads and pipeline
• Strong analytical skills with the ability to turn data into concrete optimisation actions
• Comfortable working in fast-paced, performance-driven environments

Nice-to-Have

• Experience in B2B SaaS or complex lead-generation models
• Exposure to multi-market or global Paid Search accounts
• Knowledge of German or French
• Familiarity with attribution, pipeline reporting, and revenue metrics
• Experience with Google Analytics or similar analytics platforms
• Previous experience with Marketing Automation platforms (i.e. Marketo / Pardot / Hubspot)