Paid Search Specialist at Publicis Groupe

Overview

• We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients.
• Devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.
• Manage the day to day activities of these accounts including technical changes, analyzing and drawing insight from third party analytics data and implementing innovative management techniques to maximize campaign performance (specifically responsible for assisting and achieving significant results and delivering best practice management techniques across assigned client campaigns)
• Develop strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.
• Confidence to manage agency relationships with client service and drive increased performance.

Responsibilities

• Keep up to date with paid search advertising trends, techniques and industry related softwareImplement and manage paid search on Google, Facebook, LinkedIn, Twitter, YouTube, etc.
• Conduct detailed competitor research
• Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns
• Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channelsUtilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns
• Monitoring keyword bids and daily/monthly budget caps
• Reporting on quality scores, impressions, click through rates and other account metrics
• Keyword research
• Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion ratesConduct A/B testing to improve; landing pages, ad copy, keywords, bids
• Optimise campaigns to improve client ROI.
• Be able to create audiences and target them appropriately in relevant campaigns.
• Have the ability to identify macro and micro conversions and create conversion tracking for those areas.
• Have the ability to create campaigns on Search, GDN and YouTube.
• Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients
• Build relationships with external representatives from Google, Facebook, etc.Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals
• Participate in client monthly status meetings

Qualifications

• 3 - 4 years’ experience in a Search environment / Search Campaign Manager
• Experience in managing big budget campaigns 1M+ a monthStrong grasp of numbers – analytically mindedPerformance driven / focusedAbility to identify issues and problems, generate solutions and choose appropriate alternatives
• Ability to write comprehensive insights
• Time management skills and the ability to meet deadlines
• A keen eye for detailStrong written and verbal communication
• The ability to work well in a team as well as independently and responsibly
• A passion for the online industry
• A true paid search enthusiast!
• Comfortable with data analysis and particularly strong on Excel

TECHNICAL REQUIREMENTS

• Certified in Ad
• Words fundamentals, Search, display, video, Google Shopping& Mobile
• Certified in Google AnalyticsGMP (Willing to up skill)
• Google Adwords
• Google Analytics
• Google Tag Manager (Willing to up skill)Google data studio reporting design
• Budget management