Paid Social Manager at Telesure Investment Holdings (TIH)

Job Purpose

• Responsible for developing and implementing social media strategies in order to increase the brands' online presence and improve the marketing and sales efforts. Run the social marketing campaigns through social media platforms and work closely with marketing and sales departments, the brand team as well as with our digital in-house team. Have a finger on the pulse of the latest social media trends and able to execute campaigns accordingly. Drive to change the status quo and build purposeful brands.

Responsibilities

Strategy and Roadmap

• Create marketing and social media campaigns and strategies, including budget planning, content ideation and implementation schedules. Create integrated and cost-effective social media strategies.

Social Marketing Plan Execution

• Manage large, top-of-funnel digital marketing campaigns and several aspects of the execution plan, such as creating concepts and contents, setting audiences and value propositions, and integrating digital channels. Set and implement social media and communication campaigns to align with marketing strategies. Set out social media activities and or creative to meet campaign objectives. Stay abreast of micro moments and position the brand to have a presence during those micro moments.

Marketing Campaign Development

• Coordinate activities of affiliates agencies and act as their primary point of contact while working within an established SLA to deliver successful advertising/promotion/other marketing campaigns.

Stakeholder Engagement

• Ensure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development and brand management. Communicate TIH's CSI efforts to business.

Social Marketing Capabilities

• Explore new opportunities and trends across the social marketing space and support implementation of specific capability-building initiatives outlined in the social marketing capability road map. Grow and expand company social media presence into new social media platforms and increase presence on existing platforms including Facebook, LinkedIn, Twitter and Instagram.

Website Maps and Templates Development

• QA our website properties to make sure they are aligned to our social media efforts and communications Provide & QA engaging text, image and video content for social media accounts.

Insights and Reporting

• Collect customer data and analyses interactions and visits, use this information to create comprehensive reports and improve future marketing strategies and campaigns. Analyse and report on social media campaigns.

Continuous Improvement

• Review existing operations in own area of work and implement improvements in social media strategy. Map out how digital assets will be optimized for the social platforms as well as recommend new assets to internal team for new social platform.

Leadership and Direction

• Translate the business goals and objectives to ensure the social strategy is aligned.
• Develop and grow knowledge and talent within the team in order to stay on top of the latest social media trends.

Personal Capability Building

• Research industry-related topics and able to be a thought leader on social media topics. Research consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits. Stay updated on new products and features and marketing trends and develop own capabilities by formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfil personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Budgeting

• Manage the content and social media budgets and report on ROI appropriately.

Compliance

• Responsible for quality control of the social media content. Knowledgeable on GDPR and POPI rules and regulations and ensuring compliance.

Organizational Capability Building

• Provide coaching and guidance to the wider digital marketing stakeholders to develop their social media knowledge.

Education

• Grade 12/ SAQA Accredited Equivalent (Essential); Certifications in FaceBook BluePrint; Twitter Flight School; LinkedIn; Instagram (Essential); Google Ads and Analytics (Advantageous); Relevant degree and/or Diploma (Advantageous)

Experience

• 4 to 5 years social media specialization/management (Essential); Knowledge of standard and current social media practices (Essential); Experience within a financial services industry and Ecommerce (Advantageous). Managerial Experience: 2 or more years proven experience as a social media manager to deliver predetermined objectives as specified by more senior managers (Essential)