Takealot.com is the leading ecommerce retailer in South Africa and one of the largest, most innovative ecommerce retailers on the African continent.
Our mission is to be the most customer-centric online shopping destination in Africa, built around the simple concept that the customer comes first.
All of our focus is dedicated to improving the customer ...
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Campaign Strategy & Execution: Ensure effective campaign development/ planning, campaign launch, and optimization of programmatic campaigns, against set targets. (Clear focus on incremental sales, customer acquisition and increased brand visibility to improve advertising performance.)
Manage the full campaign life cycle from the targeting strategy development, to campaign completion and reporting. (Own the end-to-end process)
Data-Driven Optimization: Use analytics to deliver daily monitoring of campaign performance and continuously optimize for key metrics, including reach, ROAS, and conversion rates.
Implement data-backed strategies to enhance campaign performance.
Budget Management: Oversee budgets for programmatic (DSP) campaigns, ensuring alignment with broader business goals and maintaining cost efficiency for clients.
Audience Segmentation: Leverage TALs audience data and custom segments to precisely target and engage with relevant audiences across the funnel
Monitor on-schedule delivery of campaigns to target, against a full allocated budget.
Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies
Performance Reporting: Present reports on campaign performance, translating complex data into clear meaningful,and actionable insights and recommendations for stakeholders.
Cross-Functional Collaboration: Work closely with their broader TAL teams to ensure alignment and leverage opportunities for growth
Marketplace Insights: Stay informed about trends in Retail Media Advertising, with a particular focus on DSP innovations. Identify opportunities to enhance our ad strategy based on market and competitor analysis.
Collaborate with internal and external teams
Qualifications and Experience:
Diploma in or advanced certificate in Media, Marketing or Digital advertising
At least 3+ years of experience in digital campaign management experience with eCommerce performance optimisation outcomes.
Plan, build and optimising programmatic campaigns to launch campaigns on time, reach campaign targets, spend full budgets, and provide insightful reporting insights.
Expertise in ROI/ROS/CPC/Bidding, Google Ads as well as other adtech-related, and auction-based platforms working to hard commercial outcomes.
Preferred experience in Amazon DSP, or any other relevant DSP, and incl. Google Ads
Client-facing experience with excellent written and verbal communication, with the ability to present insights and strategies clearly
Understanding of CPC, ROI, CPM, ROAS metrics
Previous programmatic media buying experience working to sales outcomes.(eCommerce)
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