Performance Lead at Publicis Groupe

• We are seeking an experienced digital Performance Lead tdrive innovative and highly effective digital marketing executions for our clients.

Overview

This role owns:

• Performance strategy
• Optimization governance
• Client leadership
• Data interpretation
• Learning agenda development
• Innovation and automation
• Operational excellence
• Third-party execution governance
• While campaign setup and trafficking may be handled by an external execution partner (Nodes), accountability for campaign quality, delivery, optimization, reporting accuracy, and business outcomes remains with the Performance Lead.
• The role acts as the strategic and operational command center connecting client objectives, media strategy, creative, analytics, technology, and execution teams.

Responsibilities

Performance Strategy & Planning

• Translate business objectives intmeasurable performance frameworks
• Validate media plans, audience strategy, and channel mix
• Drive ROAS, CPA, conversion, and growth optimization
• Ensure all campaigns are performance-ready before launch
• Align performance activity tbusiness and JTBD objectives

Execution Governance & Operational Control

• Lead daily alignment with execution partners
• Govern setup hygiene, taxonomy, UTMs, pixels, and conversion tracking
• Ensure optimization recommendations are executed within SLA
• Monitor pacing, delivery, spend accuracy, and campaign health daily
• Escalate delivery, platform, or tracking risks proactively
• Maintain operational governance and optimization trackers

Data, Analytics & Optimization

• Conduct daily checks and weekly deep dives
• Generate optimization hypotheses and predictive recommendations
• Identify conversion, attribution, and measurement gaps
• Drive actionable insight generation across campaigns
• Improve reporting quality and measurement maturity
• Analyze audience, creative, and funnel performance trends

Client Leadership & Consulting

• Lead weekly performance reviews with client stakeholders
• Translate media performance intbusiness implications
• Present strategic recommendations and growth opportunities
• Position Publicis as a strategic growth partner
• Build trust and credibility through proactive performance leadership

Innovation & Capability Development

• Identify automation and AI-led optimization opportunities
• Improve workflow efficiency and operational scalability
• Drive testing frameworks and experimentation culture
• Evaluate emerging platform and measurement capabilities
• Introduce new approaches timprove campaign effectiveness

Learning Agenda & Best Practice Governance

• Lead monthly “Start / Stop / Continue” learning reviews
• Build reusable best-practice frameworks
• Ensure campaign learnings are embedded intfuture planning
• Develop a continuous learning and optimization agenda with the client
• Drive cross-campaign knowledge sharing and continuous improvement

Performance Operating Rhythm
Daily

• Campaign health checks
• Budget pacing validation
• Conversion tracking checks
• Optimization instruction management
• Execution partner alignment
• Delivery and issue escalation management

Weekly

• Deep-dive performance analysis
• Strategic recommendations
• Weekly performance reporting
• Weekly client meetings
• Governance sessions with Nodes
• Optimization and testing reviews

Monthly

• Learning agenda review
• Best-practice consolidation
• Tracking and technology audit
• Innovation and optimization roadmap
• Start / Stop / Continue reviews

Quarterly

• Business impact review
• Strategic growth planning
• Performance transformation recommendations
• Measurement and operational maturity assessment

Qualifications

• Advanced performance marketing expertise
• Strong understanding of:
• Google
• Meta
• DV360
• Programmatic
• Commerce Media
• Strong analytics and attribution capability
• Conversion tracking and martech understanding
• Operational governance and stakeholder management
• Strategic storytelling and consulting ability
• Experience managing external execution partners
• Process-driven, analytical, and commercially minded
• Strong communication and client management skills