Kuda is a full service digital only bank with a banking license. Kuda is designed for your smartphone, free of ridiculous charges and great at helping you budget, spend smartly and save more.
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We’re now looking for a Performance Marketing Lead to lead our acquisition strategy, reporting into our VP Marketing. You’ll be responsible for scaling paid marketing, building and mentoring a team, and working closely with product, data, and brand to drive efficient growth.
Responsibilities
Own and define Kuda’s acquisition strategy across all paid channels (social, search, programmatic, affiliates) ensuring efficient and scalable growth
Set ambitious targets (installs, CAC, ROAS, MAUs) and deliver against them with a data-driven, test-and-learn approach
Lead and mentor a high-performing performance marketing team of four people, creating clear growth processes and development opportunities
Oversee budget allocation and forecasting, ensuring spend efficiency and strong ROI
Identify, test and scale new channels to maximise efficiency and performance
Collaborate with Product and Analytics to ensure accurate tracking, attribution and funnel visibility
Partner with Brand, Creative and Content to deliver high-velocity, high-quality campaigns tailored to different business units
Partner with Product Marketing and CRM Ops to optimise lifecycle continuity (from acquisition to retention) and maximise ROAS and LTV
Use insights from acquisition performance to inform broader marketing and product strategy
Own, manage and evolve the performance marketing tech stack (MMP, ad managers, etc.)
Stay up to date with new platforms, tools, regulations, and trends to continuously evolve our growth engine
Champion the exploration and adoption of AI tools and workflows to enhance campaign execution, targeting, creative testing and performance analysis
Represent Performance Marketing at leadership level, reporting regularly on progress, challenges and opportunities
Requirements
7+ years of experience in performance marketing / growth, ideally in consumer tech, fintech or other app-first businesses
Proven track record of managing million-dollar+ acquisition budgets and delivering efficient user growth
Deep expertise in paid social, search, programmatic and attribution modelling
Highly analytical with experience working with data, cohort analysis and experimentation
Strong leadership experience: able to build, manage and coach teams, and set clear OKRs
Collaborative, with excellent communication skills and proven ability to influence across product, finance and leadership teams
Experience in high-growth African or global markets is a plus
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