Performance Marketing Lead at Kuda

• We’re now looking for a Performance Marketing Lead to lead our acquisition strategy, reporting into our VP Marketing. You’ll be responsible for scaling paid marketing, building and mentoring a team, and working closely with product, data, and brand to drive efficient growth.

Responsibilities

• Own and define Kuda’s acquisition strategy across all paid channels (social, search, programmatic, affiliates) ensuring efficient and scalable growth
• Set ambitious targets (installs, CAC, ROAS, MAUs) and deliver against them with a data-driven, test-and-learn approach
• Lead and mentor a high-performing performance marketing team of four people, creating clear growth processes and development opportunities
• Oversee budget allocation and forecasting, ensuring spend efficiency and strong ROI
• Identify, test and scale new channels to maximise efficiency and performance
• Collaborate with Product and Analytics to ensure accurate tracking, attribution and funnel visibility
• Partner with Brand, Creative and Content to deliver high-velocity, high-quality campaigns tailored to different business units
• Partner with Product Marketing and CRM Ops to optimise lifecycle continuity (from acquisition to retention) and maximise ROAS and LTV
• Use insights from acquisition performance to inform broader marketing and product strategy
• Own, manage and evolve the performance marketing tech stack (MMP, ad managers, etc.)
• Stay up to date with new platforms, tools, regulations, and trends to continuously evolve our growth engine
• Champion the exploration and adoption of AI tools and workflows to enhance campaign execution, targeting, creative testing and performance analysis
• Represent Performance Marketing at leadership level, reporting regularly on progress, challenges and opportunities

Requirements

• 7+ years of experience in performance marketing / growth, ideally in consumer tech, fintech or other app-first businesses
• Proven track record of managing million-dollar+ acquisition budgets and delivering efficient user growth
• Deep expertise in paid social, search, programmatic and attribution modelling
• Highly analytical with experience working with data, cohort analysis and experimentation
• Strong leadership experience: able to build, manage and coach teams, and set clear OKRs
• Collaborative, with excellent communication skills and proven ability to influence across product, finance and leadership teams
• Experience in high-growth African or global markets is a plus