Performance Marketing Specialist at Talk360

What will you do?

• End-to-end management of performance marketing activity across Paid Social channels.
• Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.
• Develop test and learn initiatives across Paid Social.
• Work with the social media specialist to ensure messaging across all channels are consistent and aligned.
• Work closely with the wider marketing/growth team to optimize audience strategies.
• Ensure budget is spent across performance channels efficiently.
• Track and report on key performance indicators of media activity.

Who are you?

• You have experience in creating and optimizing global Google Ads, Social or Video campaigns.
• You get energy from setting up and analyzing A/B tests and using conversion optimization to improve results every day.
• You love to search for new opportunities by immersing yourself in global marketing trends and new acquisition channels.
• You are data-driven and look at data and facts to derive conclusions to improve campaigns.
• Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
• Website Analytics (Google Analytics and Firebase)
• Keyword Research skills
• Experience working on a Performance Media (SEM and Social) strategy
• You are driven, ambitious, and have an exceptional eye for detail.
• You have a Bachelor's or Master’s degree.