PR & Outreach Strategist - Remote at GVI

About the role

• If you can spot a marketing opportunity a mile away, could network in your sleep, and the concept of ROI is one you live by, we want to hear from you! 
• We’re looking for a mid-senior PR & Outreach Strategist to help us optimise our outreach activities across our GVI and Bushwise brands. The PR & Outreach Strategist will work in the Outreach Team (within the Marketing department) and report to the Global Outreach manager. The successful candidate will be responsible for optimising and managing all digital outreach, influencer marketing, media and PR activities to ensure we are getting the highest return on investment possible. 
• They will work closely with the Global Outreach Manager to find new ways to increase bookings via targeted outreach and word-of-mouth marketing. They will also be responsible for the optimisation and execution of the GVI and Bushwise referral program, as well as increasing and managing online reviews. 
• The successful candidate will be organised, love to “get stuff done”, appreciate attention to detail, enjoy relationship building, and look for a role that invites them to be a part of something bigger. 
• To thrive in the Outreach Team, you need to be a team player who enjoys a fun but fast-paced environment. Integrity, kindness, humility and a sense of humour are all key requirements. And a solutions-driven mindset and attitude is an absolute must.

Role and responsibilities:

• Optimise and manage referrals programs 
• Optimise and manage all digital outreach activities
• Optimise and manage all influencer marketing activities
• Optimise and manage all online reviews 
• Optimise and manage and media and PR opportunities
• Build & maintain strong relationships with relevant key stakeholders in the media and academic sector 

About you

• If you are ambitious, purpose-driven, and you have a great sense of humour,  we want to meet you. As an organisation, we know that welcoming a broad range of people with unique identities makes us a more powerful workforce and we are committed to evolving our diversity, equity and inclusion practice.

Professional skills and experience:

• 5+ years of relevant experience 
• The ability to spot a marketing opportunity a mile away
• Excellent people skills 
• Excellent written communication skills
• A good understanding of popular social media platforms 
• Great work ethic
• Good strategic/marketing mind
• Proactive, always thinking 1, 2 or 3 steps ahead
• Confident
• Adaptable
• Positive, can-do attitude
• Highly organised
• Good attention to detail 
• Solutions-driven mindset and attitude
• Advantageous:
• Experience working within the academic sector
• Experience working with US/UK media 
• Experience living in the US/UK
• Interest in volunteering/travelling/sustainable development