PR & Promotions Manager at Sun International

Job Purpose

• Responsible and accountable for managing the day-to-day delivery of the Communications, PR and Promotions operations and team, resulting in business objectives and targets met, as well as a positive public image and the reputation of the business unit's brand. 

Key Performance Areas

• Conduct an analysis of competitor product offerings
• Have a thorough understanding of gaming systems and bonusing tools to execute promotions
• Perform a trend analysis and interpretation of current customer needs using business intelligence tools and data
• Compile customer-focused solutions and promotions relevant to customer preferences
• Create innovative solutions and plans to target new markets and opportunities
• Compile a promotional plans and proposals (including recommendations, project plan and costing) for events / promotions in line with client requests
• Allocate resources for delivery of promotion / event
• Provide agencies with timeous brief promotional briefs
• Manage and quality assure deliverables in line with objectives and timelines
• Compile a risk analysis for the plan / event, including alternative plans in the event of a crisis
• Implement and monitor action plans including advertising, media liaison, promotional collateral
• Be present during promotional draws to ensure a seamless execution in line with standards
• Co-ordinate post-mortem feedback from operations and other stakeholder to evaluate the success and relevance of the promotion
• Completes month end analysis and compile reports
• Track and reconcile expenses to allocated budget
• Develop publicity plans and objectives to maximise positive publicity and ensure the correct target market is reached
• Compile and deliver content for media releases and publicity material
• Build relationships and exploit strategic opportunities with media, influencers, and externa; companies 
• Check all public communication from a company perspective to ensure the brand is promoted and maintained
• Plan, co-ordinate and host media launches, events
• Partners kept up to date on all event information
• Achieve monthly publicity exposure and monitor it against media analysis
• Track and measure PR effectiveness against targets.
• Manage the development and delivery of internal communication messaging around promotions to all staff to ensure cohesive messaging aligned to corporate brand and corporate culture.
• Development and management of extensive stakeholder database for the unit
• Meet with functional managers to understand briefs for promotional requirements.
• Co-ordinate promotions / functions between multiple departments
• Partner and communicate with suppliers in the design and delivery of all PR outcomes
• Liaise with management to evaluate the post-mortem of the campaign.
• Manage staff conditions of employment, e.g., attendance, absenteeism, leave, adherence to policies and procedures
• Manage productivities and payroll costs for the department
• Identification of employee training and development needs
• Perform on the job training and coaching to close developmental gaps and build succession for a talent pipeline within the department
• Manage employee relations within the department
• Staff communication and motivation
• Performance contracting, reviews and development
• Provides resources and removes obstacles to performance
• Recruit and resource for talent for positions within the department
• Onboarding of new staff members

Job Requirements

Education

• Grade 12
• Minimum of a 3-year Diploma in Marketing / PR. Degree is preferred 

Experience

• Minimum of 6 years Promotions & PR or Marketing Management experience, including experience in digital communication.
• Exposure in the gaming industry is preferred 

Skills and Knowledge

• PR Skills
• Promotion Management
• Marketing research
• Business Acumen
• Digital acumen including Social Media platforms
• Networking skills
• Emotional resilience
• Customer orientation
• Decision-making
• Analytical skills
• Strong English Verbal & Written Communication skills
• Financial Management
• Cultural understanding & protocol
• Business Intelligence interpretation
• Public Relations / Developing relationships