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Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content - video, audio and text - is consumed. The Buy segment offers consumer ...
Job Description
Manage the existing product lines for profitable growth through both continuous product enhancements/developments and simplification/rationalization actions.
Contribute to change and evolution of the product portfolio by identifying and recommending external partnership, acquisition and divestiture opportunities.
Lead the agile client discovery process (leveraging prototyping) to identify and verify product enhancement opportunities that are valuable (clients are willing to pay), useful (simple to use to encourage frequent usage and high client penetration) and feasible (for NielsenIQ to produce and deliver at a scale). This requires the Product Lead to personally develop a deep understanding of client needs, including the needs of different personas within the client (Research, Marketing, Sales, etc)
Provide direction/decisions on product feature specifications to enable Data Science, Operations and Technology to build and deliver efficiency, and for the Retailer Vertical to source new input data where needed.
With MarComs, provide Sales/Service teams with effective product marketing and sales collateral materials
Investigate and understand competing product offerings (to enable a clear definition of NielsenIQ differentiation/advantage)
Support, where needed, major client RFP processes (through product capability presentations, etc)
Maintain a dual focus on “here and now” (product enhancements/developments to be executed in the current year) and on the future (by defining plans with a 24-36 month horizon)
Continuously scan and assess the external market place for partnership and acquisition opportunities; engage when opportunities are found
Serve on the Country/Cluster Management Team, providing advice and perspective on issues beyond the PL role scope as required
Qualifications
6+ years work experience in Market Research or Product Management (in non-MR industries)
Understanding and experience of how information and technology combines to create scalable, automated solutions
Understanding of Retail and FMCG industries is an advantage
Key Behaviours
Creates strong and consistent multi-functional collaboration
Understands and lives Agile development, actively seeks out the client voice personally and through others
Makes data-driven decisions – seeks facts instead of opinions
Focuses on outcomes (not the process)
Simple and clear communication style
Additional Information
All your information will be kept confidential according to EEO guidelines.
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