Product Manager - Rare Diseases at Sanofi

JOB PURPOSE:

• Responsible for all marketing related activities of the RD portfolio nationally for registered products- Aldurazyme, Cerezyme, Elaprase, Fabrazyme and Myozyme.
• Responsible for coordinating all Disease Awareness activities for the existing RD portfolio as well as pipeline products (where applicable).
• Responsible for supporting all RD related activities for other countries within perimeter
• Responsible for development and implementation of innovative brand and marketing strategies on an annual basis, aligned with global strategies.
• Responsible for developing and presenting marketing business plan (strategy) per product and portfolio on an annual basis.
• Together with the Commercial Manager, being responsible for creating and executing product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter.
• Together with the Commercial Manager and Healthcare Access Coordinator, be responsible to deliver patient accruals and sales as per the target for the RD portfolio annual budgets.
• Work closely with the Healthcare Access Coordinator
• Together with the Commercial Manager, establish appropriate targeting and segmentation strategies.
• Together with Market Access team, support market access related activities for the RD portfolio in South Africa
• Liaise with relevant staff in medical, regulatory affairs, external affairs, sales and other functions to ensure that RD business goals are met
• Participate in local and international congresses and meetings relevant to Sanofi Genzyme Rare Diseases
• Work closely with Commercial Manager and Medical to build, develop and maintain KOL advocacy

JOB DIMENSIONS:

• Achieve sales targets, profit contribution and market share growth for portfolio products
• Responsible to manage the A&P spend for all RD activities on a monthly basis and ensure all spend is within the budget allocated.
• Achieve BOI for specified Sanofi Genzyme portfolio for the budgeted financial year
   

KEY ACCOUNTABILITIES:

• Marketing and promoting all registered Sanofi Genzyme Rare Disease products
• Identifying and developing strong, proactive, thought-leading physicians
• Build effective, long-term relationships with key stakeholders and opinion leaders
• Develop educational and promotional material for our products
• Developing further commercial potential for the portfolio, competitive differentiation and defence
• To prepare briefs to advertising agencies as and when required to select the most effective campaign via market testing of concept and message
• Plan and execute CPD and journal club meetings to raise disease and product awareness
• Participate in local and international meetings where Sanofi Genzyme is present, together with Key Opinion Leaders and/or customers.
• Work with Market Access to ensure optimal access to Sanofi Genzyme RD portfolio with private and state funders.
• Work closely with personnel in medical, regulatory affairs, external affairs, sales and other functions to ensure that RD business goals are met
• Work cross functionally to have a One Sanofi approach to support the business
• To maintain and improve product knowledge of the salesforce and to continually update knowledge on the products, competitors and therapeutic areas
   

JOB-HOLDER ENTRY REQUIREMENTS:
Education:

• University degree- science or business qualification desirable
• Post graduate scientific/business qualification advantageous

Relevant Experience:

• Min 3 years marketing and/or sales experience in the pharmaceutical industry essential
• Existing relationships with key thought leaders within Rare Diseases or other Specialty Care portfolios desirable
• Previous experience in working with patient associations
• Pharmaceutical experience in both state and private sector
   

CORE COMPETENCIES:
Knowledge And Skills

• Must be able to communicate highly technical information to medical specialists
• Must use effective selling skills to achieve sales objectives
• Effectively communicate medico-marketing message to customers
• Strong entrepreneurial sense and spirit
• Well developed planning, coordinating and prioritising skills
• Set and achieve challenging objectives
• Set up and maintain accurate customer and administrative records
• Analyse data and draw relevant conclusions
• Apply creative thinking skills to problem solving
• Goal and results orientated
• Demonstrated persistence and perseverance essential.
• Demonstrate superb written, verbal and presentation skills.
• Be willing and able to travel up to 30% per quarter

Behaviour

• Shows integrity, tenacity, resilience and adaptability in complex situations and an often changing environment; is able to handle pressure and commit to and respect deadlines
• Takes initiative
• Entrepreneurial
• Ability to implement and live the Sanofi Genzyme values
• Highly focused and strong drive to succeed, and to set, ambitious objectives
• Cross-functional approach and behavior in all key activities to ensure effective networking across the organization – medical, market access, regulatory, communications

Core Company Behaviours

• Sets ambitious objectives while knowing how to take risks.
• Develops skills, trains, and enables learning on the job.
• Acknowledges the right to experiment, and to make mistakes.
• Develops innovative solutions and ways of doing things.
• Makes decisions & drives necessary changes for performance.
• Knows how to deal with conflict.
• Guarentees performance in short, medium, and long term, while respecting our values.
• Respects & exhibits the Sanofi Genzyme values.