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  • Posted: Jun 10, 2025
    Deadline: Not specified
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    The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts portfolio makes it a recognized premium brand. The Sun International Group has a diverse portfolio of assets including world class five star hotels, modern and well located casinos, and some of the world’s premier resorts. Our...
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    Promoter Team Lead - Sunbet (Sandton)

    Description

    • Sunbet as the online sports betting division of Sun International drives the online gaming and sports betting strategy and business objectives, providing thought leadership and advice on product performance, revenue growth, operational governance and service standards, as well as building strategic relationships and partnerships with key stakeholders; and leading the integration of online sports betting projects into operations.
    • The Promoter Team Lead, in the Sunbet team, will be responsible to supervise the mobile Sunbet promoter team and processes in proactively delivering on-site activations and events at various locations across the country with the aim of engaging clients to canvas and generate good quality leads for the business.
    • The role will support and guide the team to cultivate relationships with potential and current Sunbet customers through identifying, co-ordinating and managing on-site activations to ensure these relationships remain strong, profitable and to grow the referral database for future lead and customer acquisition opportunities.
    • The role may also be required to provide a wide range of administrative and support services in this regard in line with Company procedures and standards.

    Requirements
    Qualifications

    • Grade 12

    Experience

    • Minimum 4-5 years experience in a customer services, a contact centre or sales environment
    • Experience in supervising others is an advantage
    • Having an interest and experience in sports is an advantage

    Skills & Knowledge

    • Organising and Coordinating Resources
    • Checking and Documenting Information
    • Integrating (Connecting; Relating; Collaborating, Resolving conflict)
    • Persuading
    • Responding with Urgency
    • Emotional resilience
    • Acting with Energy and Enthusiasm
    • Creating Customer Experiences
    • People supervision
    • Sports and sports betting Industry knowledge
    • Sun Bet online gaming product knowledge
    • Written and verbal communication skills
    • Proficient computer literacy (MS Office; CRM software)
    • Event co-ordination
    • Sales skills
    • Telephone skills
    • Networking skills
    • Legislation – including CPA, POPI, FICA requirements

    Key Performance Areas

    • Have a complete knowledge and understanding of the Sunbet products and the online gaming industry
    • Provide input into plans to increase the generation of sales leads for the acquisition of Sunbet business
    • Supervise and participate in on-site activations and events, identifying opportunities to canvas clients and generate leads and new business
    • Persuade potential customers of the benefits and advantages of opening a Sunbet account
    • Provide services and support to customers who place on-line sports bets, providing advice and education to customers around how to place on-line sports bets and casino bets
    • Handle escalated technical and/or account related queries raised by customers
    • Research required information by using available resources or liaising with other departments to adequately respond to queries and ensure customer queries are resolved
    • Facilitate processes that enable the team in following-up with existing clients to obtain their FICA documentation
    • Leverage existing relationships to initiate and develop relationships with customers to acquire referrals
    • Plan and distribute on-site activation schedules for various venues
    • Communicate with stakeholders, clients, visitors around activation requirements
    • Conduct face-to-face meetings with customers / guests at various on-site activation to initiate, build and secure future Sunbet business
    • Supervise and attend Sunbet VIP events / activations with customers to raise awareness around Sunbet’s brand and VIP program, as required
    • Oversee the booking and logistics of activation venues and requirements – number of people, equipment, times, access to floor, refreshments, etc.
    • Conduct pre-activation checks to ensure that the venue set up meets requirements
    • Track and report on the daily generation of leads through promotional processes for the various teams
    • Complete post activation administration including; information documents, attendance figures, leads generated
    • Engage with players and provide a customer experience that will support brand loyalty ensuring Sunbet as the online gaming and sports betting brand of choice
    • Ensure that customers are treated with courtesy and respect at all times, and provide professional service standards and solutions
    • Provide post-mortem feedback with regards campaigns to ensure these are always relevant and effective 

    Equity

    • Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.

    POPI Statement

    • Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed.  In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement.
    • Please also note that if you have not been contacted within 1 month after the closing date of this advertisement, please accept that your application has been unsuccessful.

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    Method of Application

    Interested and qualified? Go to Sun International on suninternational.mcidirecthire.com to apply

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