Promotions Marketer at Osiris Trading

KEY RESPONSIBILITIES

• The Promotions Marketer will be responsible for mapping the retained customer’s journey and ensuring ongoing value extraction from a customer base consisting of converted and active sport and vertical bettors across African markets. The Promotions Marketer will be responsible for growing and developing their designated markets through implementation of retention marketing activities. The roles primary objective is to maintain, develop and increase retention, activity rates, and revenue.
• The Promotions Marketer will need to assist the Promotions Marketing Lead to analyse the fully retained sports and verticals customer user experience, adapt existing communications, develop and test new interventions and constantly strive to improve our overall customer retention rates and value extracted from our converted and retained base.
• The Promotions Marketer will possess a strong knowledge of sports, possess an analytical approach and have a defined project management skillset. An inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing processes. Excellent knowledge of the sport betting market is essential as well as the casino and vertical games landscape.
• Specific duties will include, but are not limited to, the following:
• Full responsibility for sport and vertical retention promotions calendar within the regions, to ensure our brand has localised and relevant campaigns
• Localise global sports and verticals campaigns with input from in country teams
• Develop and implement intervention for retaining & growing the customer base through innovative globally relevant interventions and campaigns
• Continuously analysing market/competitors to ensure product and retention campaigns are competitive in the market place
• Ensure all product features are effectively marketed to the segmented base
• Co-ordinate with various business stakeholders to develop lifecycle initiatives
• Track and report on the success of implemented campaigns
• Data mining and identification of players who require interventions
• Customer personalisation strategy
• Ensuring the product and marketing offering is in line with best practise
• Be responsible for maintaining the integrity of the player experience
• Support other web marketing responsibilities as needed

SKILLS AND EXPERIENCE REQUIRED

• Marketing Degree or relevant qualification/experience essential
• A minimum of 3 years’ experience in marketing, with experience in the sports and verticals betting industry
• Knowledge of sport betting market is essential
• Ability to observe and analyse changes and trends in the sport betting market and use this data in strategic planning
• Strong project management skills
• Strategic and analytic mindset with proven commercial acumen
• Good interpersonal and negotiation skills across a diverse team
• Must be deadline and target driven with good time management
• Highly computer literate
• Ability to work under pressure and adapt well to change