We are a modern South African digital media and news platform.
Briefly.co.za's dedicated team provides our audience not only with highly relevant news but also with an outstanding interactive experience. We achieve this by combining high-tech instruments with editorial expertise.
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Briefly News, a South African digital media platform known for delivering trending news, entertainment, and lifestyle content while engaging and informing a diverse online audience, is looking for a PR Manager to join and strengthen our team.
Responsibilities
Upgrade our PR strategy and ensure that all brand communication and activities align with it, regularly review KPIs achievement
Get media mentions of the brand and key personalities in Pan-African and global media by publishing case studies, reports, interviews and op-eds according to the KPIs
Monitor media mentions and document all key activities and results
Organise media partnerships with the biggest events and organisations in South Africa
Monitor and apply for awards to showcase Briefly News brand
Promote key brand activities like Copywriting courses or special projects, Women of Wonder, and Briefly News Entertainment Awards
Publish PR articles on the Briefly website
Qualifications
Ability to work remotely (good internet connection and a laptop, minimum Intel Core i3).
2+ years of experience in Public Relations, Communications, Journalism, or a related field.
Strong communication and content-creating skills: an ability to craft compelling press releases, op-eds, and pitches.
Strategic thinking: a candidate can develop, implement, and adjust PR strategies based on brand goals and performance analysis.
Crisis management: a candidate handles negative publicity and maintains a brand reputation.
Analytical mindset: the ability to track PR performance, measure KPIs, and adjust campaigns for effectiveness.
Familiarity with social media & influencer engagement for PR campaigns, understanding of PR software & tracking tools
Adaptability: a candidate can navigate fast-paced environments and adjust strategies as needed
Autonomy: a candidate can work under minimal supervision
Established connections with journalists, media outlets, and industry influencers are a plus.
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