Regional Digital Strategist at Sage

The Regional Digital Strategist defines and oversees the execution and performance of the Africa and the Middle East region’s digital strategy, encompassing all public (Web sites, landing pages, microsites, social sites) and private (customer portal, partner portal, sales portal) web properties. They will manage and integrated approach to paid, earned and owned digital media, as well as all supporting infrastructure (Web content management, analytics, social platforms, marketing automation platforms).

Key Responsibilities Key accountabilities and decision ownership: (8 or 10 max)

• Drive and coordinate integration of digital strategy across all channels (content, paid media, social, web, SEO) within the Sage matrix organisation
• Define a primary set of digital key performance indicators (KPIs), and develop and manage a dashboard reflecting progress toward each KPI
• Prioritise best practice of aligning buyer’s journey for NCA and C4L lifecycle marketing
• Collaborate with and advise other functions (e.g. product marketing, communications, customer marketing, sales, customer service, customer success) to define the nature of, and desired outcomes from, digital experiences for primary audience categories (e.g. customers, prospects, partners, sales)
• Use analytics – often in partnership with marketing operations – to continuously audit and improve digital experiences and outcomes
• Drive testing of digital user interfaces (e.g. landing pages, microsites, portal pages)
• Stay abreast of emerging digital technologies, media opportunities, approaches and strategies
• Work closely with IT and marketing operations to define business requirements for evaluation, acquisition, implementation and integration of digital systems
• Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience
• Advise other functions, especially digital marketers and web developers, on digital best practices spanning interface design, user experience, new capabilities, privacy laws and regulations, and digital strategy compliance
• Create and maintain maps and use cases of digital activities and touchpoints for primary audience categories
• Conduct internal and external stakeholder sentiment studies to improve digital experiences Skills, know-how and experience:

Must have: (5 or 6 Max)

• 6 to 10 years in roles of increasing responsibility in digital marketing, with a strong focus on digital go-to-market strategies, web design, digital media and analytics
• More than 3 years of experience with b-to-b social media
• Ability to define and socialize digital strategies that extend across business and geographic segments
• Development of strategic KPIs and comprehensive supporting metrics to guide optimisation, digital performance and report results
• Experience working with, and successfully managing high performance teams and agencies
• Depth of technical understanding necessary to understand what is currently possible and what is emerging from a digital technology trends perspective
• Experience in utilisation of web content management, social media, marketing automation, digital media and search engine optimization platforms
• Strong experience developing high-yield digital inbound strategies from search engine marketing to social media
• Experience with A/B, multivariate and usability testing

Preferred: (2 or 3 Max)

• Agency experience a plus
• Significant, verifiable experience optimising digital interfaces to drive deeper engagement and positive user experiences

Technical / Professional Qualifications

• Bachelor’s degree in marketing, user interface design, or quantitative/analytical field
• Relevant Google certifications (Google Academy)
• Digital Marketing Certification a plus

Key performance indicators: (3-5 Max)

• Attraction metrics/Web traffic
• Acquisition metrics/Web conversion
• Social and SEO metrics
• Optimisation metrics
• Internal and external sentiment metrics Direct reports:

3 colleagues (social, content, paid media)