Regional Franchise Manager at Continental

Your tasks

Franchisee Relationship Management:

• responsible for managing the Franchise Relationship with the BestDrive Dealer to assist the dealer to run and maintain a successful Franchise store, within the Franchise agreement parameters.
• provide direct and indirect support to the Franchisee in the following areas:- Training, Marketing Promotions, Business Development, Franchise Compliance and Franchise relevant Administration across a wide range of products and services and suppliers (including Tyres, Batteries, Brakes & Suspension work)
• Monitor Franchisee store performance, via regular business reviews (store performance, growth, supplier services and growth opportunities)  and store audits and implement agreed upon actions to remedy or improve performance within the scope of the franchise agreement.

Support for Industry (Sales Associates):

• support their Continental Sales associates in identifying and approaching prosective Franchisees
• support their Continental Sales associates in achieving defined volume objectives for each  Franchisee
• Gather and quantify tyre retail and competitor information, to share with Continental Sales associates

Store Conversions and Upgrades:

• Project Manage new store conversation and store upgrades, including supplier management
• Obtain agreement on investment proposal with Franchisee
• Consult and advise on optimal interior store layout and exterior signage, according to Franchise standards
• Conduct a Marketing consultation and ensure Dealer Marketing Start Up kit is implemented
• Ensure customer interaction, both face-to-face and telephonic, is in line with Franchise standard
• Management and Control expenditure according to agreed upon conversion budget

Business Development:

• Co-create, with Franchisee, a Dealer Marketing Plan per annum, using Regional and Local solutions 'menu' offered by Marketing   
• Activate and manage National Campaigns, within own region, at dealership level. 
• Share relevant regional market intelligence, with Franchisee, to identify and leverage business growth opportuntities
• Monitor and analyse the competition marketing and promotions within relevant region and propose counter measures
• Build collaborative new business, and faciliatate the setting up of tri-party agreements with Industry Sales associates
• Monitor Franchisee activity and use of relevant business systems (Dealer Centre etc)
• Support at dealer events to promote dealership in community, including dealer event with rubber and non-rubber suppliers

Regional Profile:

• compile a profile of all tyre retail and service outlets within region (store location, store size, services, brand afilliation, with specific focus on store capability and non rubber products)
• source other relevant regional market intelligence (profile of businesses, potential customers etc.) 
• identify white spots and opportunities

Franchisee Training:

• conduct gap analysis on franchisee staff, update needs analysis and training calender
• conduct training on various Franchise retail modules
• faciliatate training with non-rubber suppliers

Your profile

• University Degree or National Diploma in Marketing or related business field
• Project Management experience  - 3 to 5 years of relevant work experience
• Project Management experience within the Retail Business