Regional Marketing (GTM) Manager - (Central Region) at MTN

This role plays a critical role securing delivery of visible market differentiation, market Share and NPS benefits to the region through intergrating national activities with local regional interventions to help drive impactful in-marketing execution.
Key Performance Areas

• Strategy Alignment & Implementation
•  Ensure that key business objectives are met through providing leadership and guidance on  effectiveness of in-market interventions
•  To integrate and drive synergies of all in-market initiatives
•  Ensure cross-functional alignment and coordination between the Regional and HO Commercial  teams.
•  Monitor performance as per set targets across various activities.

Governance

Escalations

•  Manage and resolve escalations that have impact on critical path of service delivery
•  Escalate issues that will result in significant time, scope, employee/client or cost impact if  not resolved
•  Manage and provide solutions to issues that require formal resolution
•  Consumer & Enterprise Business Operational
•  Review and identify key risks, issues and dependencies and set mitigation actions
•  Manage and Deliver budgets
•  Sign-off / make decisions regarding regional marketing operational changes
•  Performance
•  Review performance against agreed Key Performance Indicators 

Reporting

•  Report on a monthly basis to the Management relating to progress made within the Rehgion and in  accordance with the measurement metrics set by the organisation related to market execution. 
•  Highlight any significant deviations from defined performance metrics.

Budgets  

•  Establish and Manage Regional Marketing Budgets.  
•  Ensure that costs are maintained within defined parameters.
•  Review effectiveness of value extraction initiatives and market impact. 
•  Manage project initiative budgets in line with business objectives 

Collaboration / Coordination 

•  Collaborate with other functional heads to enhance key elements of the Regional Marketing Plans;
•  Collaborate with HO Commercial Teams to add and / or modify market

Education / Business Degree

• Bachelor’s degree / Diploma in Business /Marketing

Work Experience 

•  5 + years of relevant experience in a market related field
•  5 – 10 years’ management experience within mobile eco-system and or FMCG.
•  A strong background in marketing and/or advertising and/or in Fast Consumer Goods or Retail-   intensive industries
•  Deep understanding of shopper marketing
•  Experience in developing and executing customer marketing intervensions
•   In depth understanding of the telecommunications industry, FMCG and brown goods marketing    principles

Any other specifications

•  Excellent Leadership & Communication skills
•  Strong Commercial acumen
•  Work cross functionally in a fluid environment
•  A passion for providing excellence in customer service
•  Strong Relationship and Intergration skills to facilitate efficient workflow