LulaBet is an upcoming sports and digital entertainment platform company based in Cape Town.
Our focus is to deliver a world class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform.
Our goal is to put the customer first, by combining customer insight and technology we strive to give sports fans ...
Read more about this company
Our Retention Specialist plays a vital role in the marketing department. You will be responsible for scheduling and executing our direct marketing campaigns, including targeted email and SMS advertising, digital engagement content, promotions, and mobile-app messaging. You will also assist with managing content and its placement.
Here is what you will be doing:
Assist with driving the direct marketing strategy across SMS, email, and other digital marketing platforms
Set up, test, execute, and report on marketing campaigns and promotions across various platforms.
Configure and distribute landing pages
Brief in designers and copywriters timeously and review their work
Manage timelines and schedules for external communications
Research, evaluate, segment, and pull list selections for targeted and mass mailings from the gaming system
Conduct competitor analysis of direct marketing campaigns
Update content on client facing websites via back-office tools
Configuration and testing of promotions and campaigns
Managing the ongoing relationship with our existing advertising partners.
Monitor and analyse the performance of affiliates and campaigns, offering guidance and strategies to maximize revenue and performance.
Serve as the main point of contact for affiliates, providing them with promotional materials, updates, and support.
Track and report on affiliate performance
Manage affiliate commission structures, bonuses, and incentives
Qualifications
Matric / Grade 12
Prior experience in iGaming/casino industry
3+ years in a technical marketing position
Excellent communication and writing skills
Great organizational skills
Proven track record of success working both independently and within teams
Advanced MS Office skills
Experience with bulk mailing programs (Everlytics, Sendgrid, Mailchimp, etc)
Gmail
Yahoomail