SafetySA Marketing Manager at SafetySA

Purpose:

• The Marketing Manager will be responsible for the overall development, implementation, and management of a comprehensive marketing and communication strategy, as well as various go-to-market strategies aimed at driving revenue growth, brand recognition and market visibility.  The role involves management of the marketing team, management of external partners that may be used, management of all strategic campaigns, overseeing branding standards, and ensuring the quality of marketing content across different channels.

Key Duties/ Responsibilities

• Develop and execute comprehensive marketing plans, ensure alignment with organisational objectives and optimise market opportunities.
• Lead the development and implementation of innovative digital marketing strategies, manage social media platforms to enhance brand visibility and engagement.
• Plan and manage the execution of events to promote brand awareness, visibility, and market authority.  Cultivate and maintain positive relationships with key stakeholders, collaborate effectively with internal and external partners to align objectives and exceed expectations.
• Ensure marketing activities adhere to relevant laws, regulations, and ethical standards, implementing robust governance processes to manage risks associated with marketing initiatives.
• Effectively management of the internal marketing team and ensure collaboration at the highest level with any external partners that may be used.
• Manage external provider relationships in accordance with our company values.
• Ensure all marketing activities are carried out in line with the relevant Quality Management System, driven by the company's ISO 9001 accreditation guidelines.
• Management and implementation of all internal and external communication strategies.

Job Requirements
Qualification

• Relevant degree or diploma (e.g. Commercial or Marketing).

Experience

• Minimum 5 years’ marketing experience. 
• Social Media marketing experience.
• Leading projects advantageous. 
• Project management experience essential.
• Safety environment experience advantageous.

Skills and knowledge

• Will be required to travel locally.
• Driver’s licence and own reliable transport.
• Tolerance for and ability to work under pressure and stringent deadlines.
• Innovative, creative team player with a desire to learn new skills.
• Thrive in a fast-moving environment, thinking laterally and creatively.
• Self-motivated and independent worker.
• Strong collaboration skills.
• Assessing and addressing problems and implementing creative and cost-effective solutions.