Sales Account Executive: Government NW at The South African Broadcasting Corporation (SABC)

MAIN PURPOSE OF POSITION

• To generate and maximize sales revenue for the organisation across all the platforms to ensure achievement of revenue targets.

KEY ACCOUNTABILITIES  

• Achieve set targets by client within the given portfolio:
• Identify and exploit new business opportunities
• Develop tailor-made sales opportunities and deals
• Prepare and negotiate all sales deals including renewals and renegotiations within the parameters of the governance prescripts.
• offer a 360-degree solution across all platforms to address client’s needs
• Package and sell sponsorable programmes on respective platforms.
• Develop innovative sponsorship opportunities
• Educate client on all organisational platforms on a regular basis
• Facilitate and understand analysis of competitive market in order to identify revenue opportunities
• Conduct Informal research of all clients groups in portfolio in order to understand needs, identify opportunities.
• Action a client brief and produce relevant media solutions not limited to a specific platform.
• Analyse and evaluate internal and external business in order to grow and maximise revenue.
• Obtain information to ensure thorough knowledge of client brand.
• Source and evaluate lost /dropped business to determine reasons in order to re-establish business.
• Facilitate and understand information to ensure thorough knowledge of own platforms.
• Liaise with Product Managers regarding potential sponsorships opportunities within programmes
• Access information from Landmark & SAP to monitor spends against a client’s commitment.
• Compile the quarterly reviews and negotiation documentation, on client history in preparation for reviews or negotiations
• Planning and Optimisation for clients upon request on the Telmar system.
• Provide feedback to Senior Management & Client on a monthly basis with regards to tracking of commitments
• Update clients through proposals and presentations regarding opportunities.
• Follow up on all correspondence from clients and adherence to deadlines.
• Compile all Submissions and Term Sheets within respective portfolios as well as manage the long form contract process.
• Update electronic contracts register/commitment book monthly.
• Sound administration as well as weekly and monthly status reporting
• Conduct a minimum number of client visits as agreed with respective line Manager
• Develop and maintain effective working relationships with internal and external clients
• Maintain after sales service by following up to ensure client satisfaction and future business within 48 hours
• Prepare the Deal Evaluation, business case and secure approval.

QUALIFICAITONS AND EXPERIENCE

• National Diploma (NQF 6) in Sales, Marketing (Digital) Management, Media Studies, Communication Science, Business Management/Administration, Public relations and relevant qualifications
• 3 years’ experience in sales and marketing environment
• Understanding of broadcasting policies
• Understanding of media industry
• Understanding of the organisational brands
• Computer literate (All Microsoft Packages)
• Knowledge of industry systems i.e Telmar and Ariaana
• Valid driver’s license & own transport.
• Communication (verbal and written)
• Customer Service orientated/focused
• Establish and maintain relationships at all levels
• Attention to detail
• Business acumen
• Leadership and strategic thinking
• Innovative, Proactive and action orientated
• Data & trend analyses and interpretation
• Negotiation
• Facilitation and presentation
• Problem solving
• Conflict Management
• Planning and organisation
• Work under pressure and multi-task