Sales Executive at The Automobile Association

About the job
Reporting to the Sales Manager, the Sales Executive will be responsible for the AA’s B2B and B2C sales across a variety of channels. The incumbent will successfully integrate sales channels and align these to the requirements of market segments, to ensure growth of the Association’s customer and membership base/s.

Within the corporate market, the incumbent will establish contacts, develop relationships and identify solutions for corporate clients, to produce new revenue in accordance with the AA’s strategic objectives.

Within consumer/personal membership, the identification and pursuit of new and emerging markets will be a key focus area to ensure target achievement. Working closely with the Executive PR and Communications, he/she will optimise sales of the range of AA products and services through identification of customer’s purchasing trends and making recommendations where required. Cross and up selling opportunities, membership offers and digital campaigns must be a focus across all products.

The Sales Executive will be responsible for the enhancement of service levels through the implementation of CRM principles across both corporate and individual membership bases.

Remuneration

R22 - R25k CTC + commission

Experience

•  At least 2 - 5 years sales experience within a B2B and B2C target driven environment.
•  Previous experience working with CRM platform will be advantageous.
•  Previous experience in marketing and or customer service industry would be an advantage.
•  Sales/marketing of ‘intangible’ products and services.
•  Project management experience.
•  Proven experience in relationship management.

Job objectives and work activities

•  Actively prospect for B2B and B2C new businesses with cold calling and setting up appointments.
•  In collaboration with the Sales Manager, set, manage, achieve, and maintain revenue budget/s.
•  Consistently monitoring sales performance and installing corrective actions when needed to reach target.
•  Identify and convert business opportunities, strengthen market capabilities and consumer/ corporate relationships.

 Promotion and sales of all AA products and services:

• Within the Consumer space: direct to consumer via internal marketing platforms, working hand in hand with Marketing and PR departments
• Within the Corporate space: to corporates nationally, downstream customers, affiliates, and management of affiliate programmes.
•  Alignment to sales and promotion of ongoing product developments.
•  Client retention initiatives through thought leadership and innovation.
•  Close working relationship with digital departments and agencies.
•  Manage and report on performance and outputs of lead generations.
•  Generate sales and activity reports and timeously submitting these reports.
•  Together with the Sales Manager, identify new markets /industries and appropriate innovative offerings and thereafter implement sales plans to capture new business.
•  Remain abreast of changes and developments in the market and propose innovative business alternatives to increasing revenue.
•  Enhance current market share through researching trends with a view to increasing the AA’s sales penetration.
•  Conduct analysis of competitor activity to assist in developing counter strategies.
•  Coordinate with Sales Manager to align B2B and B2C sales activities.
•  Monitor consumer preferences to determine focus of sales efforts.
•  Implement CRM principles that will improve B2B and B2C sales levels.
•  Set and maintain business rules within the B2C environment.
•  Provide feedback to Sales Manager in the interest of product improvement.
•  Any other related duties as required by the Sales Manager.

Education

•  A Grade 12 qualification is essential.
•  A relevant B-Degree of equivalent qualification will be advantageous.