Sales Manager (Cape Town) at Sun International

Job Purpose

• The Sales Manager is responsible for executing the sales strategy at operational level, driving revenue growth through direct sales efforts, client relationship management, campaign implementation, and market penetration in line with the hotel's brand, service standards, and revenue goals.

Key Performance Areas

• Contribute to the development and implementation of tactical sales plans to achieve revenue targets across Rooms, Meetings & Events, and ancillary services.
• Align sales initiatives with broader marketing and revenue management strategies to optimise occupancy, ADR, and total revenue
• Monitor and respond to market trends to refine tactics in real-time
• Manage and grow a diverse client portfolio, including Corporate, MICE, Leisure, Embassies, DMCs (local & international), and Travel Trade accounts
• Identify and pursue new business opportunities in local, regional, and international markets
• Build strong relationships through regular engagement (sales calls, site inspections, client hosting, roadshows, etc.)
• Work closely with the Head of Sales & Marketing, Revenue Manager, Marketing, and Operations teams to ensure integrated efforts
• Participate in sales meetings, campaign briefings, and cross-functional planning sessions
• Contribute market intelligence and customer feedback to improve products and service delivery
• Track, analyse, and report on sales activities, pipeline health, conversion rates, and market trends
• Use CRM and sales systems to manage leads, client data, and performance reporting in line with company standards
• Maintain clean, accurate, and up-to-date sales records in compliance with data protection and POPIA requirements
• Ensure all sales activities adhere to company policies, ethical standards, and legal requirements (e.g., CPA, POPIA)
• Promote responsible selling and ensure client contracts and agreements are compliant and accurately documented

Requirements

Education

• Grade 12
• Degree in Hospitality Management, Sales or related field

Experience

• 8 years sales experience in the hospitality industry, preferably with an international hotel brand
• Strong network of corporate, MICE, Leisure and local/international travel trade contacts
• Proven track record in achieving and exceeding sales targets
• Excellent presentation, negotiation and closing skills
• Knowledge of GDS, Revenue management tools and strategies

Work Conditions and special requirements

• Ability to travel
• Ability to work shifts that meet the operational requirements

Skills and Knowledge

• Reservations systems - Opera
• Knowledge on GDS systems and digital channels
• Sales skills
• Negotiation skills
• Sales Presentations
• Telephone and communication skills
• Market awareness and business acumen
• Ability to work as part of a global structure