Sales Manager at We Are Africa

Key Responsibilities

• Contribute to and deliver the yearly sales strategy for We Are Africa, including pricing and target structure of stand space, catalogue sales, delegate badges and sponsorship.
• Support, develop and motivate the sales team to hit regular targets for the show and attend regular sales calls and meetings locally or abroad to maintain good relationships with clients or develop new ones where required.
• Accurately forecast and report to the Head of Sales and provide company-wide updates on your territory.
• Responsible for the overall quality of attendees at the show to ensure that the company type and seniority is aligned to We Are Africa’s values.
• Maintain existing and develop new customer relationships, internal and external stakeholders through face-to-face meetings and attending industry events.
• To engage in discussions with the industry to obtain accurate information about their buyer requirements and share this information on a regular basis with the team.
• Keep up to date with the trends in the travel industry, new openings, what’s hot and what’s not, through research and networking and having a keen interest in travel.
• Oversee the online system on the supplier side to facilitate on-line registrations, appointment matching and checking that all badges and signage are printed correctly.
• Responsible for managing the sales team and show build onsite to ensure high levels of customer services - Work on-site in Cape Town and other locations during build-up, open period, and breakdown of the show.
• To attend regular industry events and face to face meetings – be the face of We Are Africa to the industry
• Manage own time to attend events and take own initiative with keeping up to date with trends in the wider industry.
• Contribute to developing new partnerships that deliver revenue growth for the brand.

Person Specification

• Strong Sales background of at least 4-5 years, preferably media sales preferably in travel/events/conference/exhibitions or the wider hospitality industry.
• Knowledge of exhibition sales preferred. Knowledge of and passion for luxury travel industry desirable.
• Knowledge of Salesforce and Certain advantageous.
• Professional and dedicated. Able to multitask without losing sight of the overall targets.
• Personable and a strong listener.
• Hard working but fun, small team – pace of work is fast especially in the run up to the show.
• Educated to degree standard or equivalent background knowledge & experience.
• A thirst for sales.
• Strong team player.
• Must be driven by personally achieving targets.
• Excellent oral and written communication skills and ability to professionally represent the company.
• Willing to travel on occasion as required.
• Languages are a plus.
• Specific industry and market knowledge (Luxury, Travel and Events) will be highly advantageous.