Sales Representative at Starke Ayres

A role has become available for a Retail Sales Representative in the Potchefstroom region. The purpose of this role is to achieve maximum sales profitability, growth, and market penetration within an assigned geographical area, by effectively selling Starke Ayres’s approved range of products within the framework of Company policy. Personally, contacts and secures new business opportunities.

• Develops joint business plans for key customers, customer sales plans for the balance of customers
• Implements and monitors such strategy on a weekly, monthly, quarterly, and annual basis.
• Consistently achieves monthly, quarterly, and annual sales targets.
• Maximizes opportunities for closing a sale and drives market penetration, through sound commercial discussion and negotiation.
• Identifies priority products for his/her area, phased annually, seasonally, and monthly.
• Identifies priority customers in line with the priority products in his/her area.
• Canvasses existing and potential customers regularly in accordance with pre-determined sales routes, calling cycles and appointments.
• Updates existing and potential customers regularly with regards to product information, price lists, point of sales, specials etc.
• Drives priority products based on customer needs, internal strategy, and product benefits.
• Submits orders to National Customer Service Department promptly.
• Identifies customers without orders and follows up.
• Demonstrates technical selling skills and product knowledge to give effective presentation / advice / guidance to customers.
• Ensures that orders are executed correctly and timeously.
• Contacts customers regularly as per the call cycle, as well as pre-empting and addressing any potential problems swiftly and efficiently.
• Provides necessary advice and information which will ensure that the products are utilized to their maximum potential.
• Conducts in-store customer training programmes to stimulate sales in retail outlets.
• Resolves customer complaints by investigating problems, developing solutions, preparing reports, making recommendations to management, as well as report problems to management where assistance is needed.
• Identifies and/or develops promotion/advertising opportunities in his/her sales area, ensuring a suitable return on investment is achieved.
• Participates actively in the planning and conducting of exhibitions, show-displays and in-store promotions, managing all expenses to within the agreed budget.
• Plans, coordinates, distributes/shares promotion and advertising material such as product profiles, brochures, leaflets, bulletins, posters, display boards and product samples.
• Ensures shelf space and displays in outlets are of the highest standard (negotiate RSP’s, correct PI labels, maximise facings, stock rotation, expired stock removal, etc).

REQUIRMENTS:

• Diploma in Marketing (NQF level 6) (essential)
• Bcom Marketing Degree (NQF level 7) (preferential)
• 3 years’ experience as a sales representative, preferably in the agricultural industry