Search Engine Optimisation Specialist at FNB South Africa

Are you someone who can: 

Keyword Research & Competitive Analysis

• Support the planning and execution of comprehensive SEO strategies to increase organic traffic, enhance website visibility, and achieve business goals.
• Conduct in-depth keyword research to identify high-intent, relevant search terms aligned with business objectives.
• Perform competitor analysis to uncover insights into rival SEO strategies and identify opportunities to outperform them.
• Stay informed on the latest search engine algorithm updates (e.g., Google) and evolving SEO best practices.
• Assist in tracking key SEO performance metrics such as organic traffic and keyword rankings, and contribute to the creation of insightful performance reports.

On-Page Optimization & Technical SEO

• Optimize website content—including title tags, meta descriptions, and headings—for target keywords while ensuring readability and user experience.
• Collaborate with content creators to ensure new content aligns with SEO best practices and targets relevant keywords.
• Identify and recommend technical SEO enhancements, focusing on areas such as site speed, mobile responsiveness, and structured data.
• Support the execution of technical SEO audits to uncover and address site performance issues.

Collaboration & Continuous Learning

• Contribute to cross-functional collaboration with internal teams to ensure effective implementation of SEO strategies.
• Promote knowledge sharing within the team through workshops, presentations, or internal platforms.
• Stay current with emerging trends in digital marketing, technology, and AI, and identify opportunities to integrate these into SEO strategies.
• Continuously explore new tools, platforms, and methodologies to enhance SEO effectiveness.

You will be an ideal candidate if you:

Qualifications Requirements: 

• Bachelor’s degree equivalent to NQF Level 7 in marketing, Communications, or a related field. 
• Relevant experience such as internships or entry-level experience in SEO
• Other digital Marketing or analytical qualifications will be advantageous

Experience Requirements

• 1-2 years of experience in SEO
• Foundation in SEO: understanding of core SEO principles, including on-page optimization, link building, technical SEO, and content strategy.
• Familiarity with common SEO tools: for keyword research, website audits, and rank tracking (e.g., Google Search Console, Google Analytics, or similar).
• Basic understanding of search engine algorithms and ranking factors: with some exposure to industry best practices and foundational HTML.
• Introductory experience in analyzing website performance data using tools like GA4 or SimilarWeb, with a willingness to learn and grow analytical skills

End Date: August 12, 2025