Segment Lead Marketing Manager at Old Mutual

Job Description

• An exciting opportunity has arisen at Old Mutual Multi Managers by Old Mutual Wealth, for a Segment Lead Marketing Manager to create, drive and implement the marketing strategy and plan to support the business in realising its growth ambitions.  This is an exciting opportunity for an energetic, outcomes based seasoned marketer with exposure to building brands and businesses

Key responsibilities will include amongst others the following:

• Create and implement positioning and brand objectives for the business in line with the business strategy in its related target audience/s both retail and institutional.
• Develop marketing strategies for investment products and services and create product specific marketing materials, including brochures, presentations, and digital content. 
• Develop and execute digital marketing campaigns to reach and engage target audiences Consistent and sustainable messaging across all touchpoints internally and externally.
• Overall accountability for strategic marketing and plan across the Old Mutual Multi Managers’, working closely with the Managing Director and Marketing Executive. 
• Management of events portfolio and constantly seeking out opportunities for properties that will enhance awareness among the target audience inclusive of webinars and seminars.
• Corporate identity, ensuring all collateral build the brand story, and build and entrench the brand across multiple touch points including powerpoint, tenders, report backs etc.
• Website management and metrics reporting in collaboration with Group Digital channels. 
• Produce high-quality content media and manage media relations PR and particularly with regards to paid and unpaid media channels.
• Create content and manage distribution for all client communications, quarterly reports, mailers and newsletters. 
• Specialist agency and vendor management.
• Monitors marketing business environment and competitor activities and offerings.  
• Annual marketing budget management and ongoing spend allocation and control.

Qualifications and Experience required:

• Relevant degree in commerce or marketing.
• Knowledge of investments and financial services industries.
• Previous experience in financial services essential, (asset management preferable) and a minimum of 6 years.
• Relevant knowledge, skills and experience in a senior marketing role. 
• Project management.
• Commercially minded.
• Consistency and attention-to-detail.
• Ability to travel.
• Ability to build internal and external relationships.
• Initiative and influencing ability, creative problem-solving, innovative.