SEM Analyst at Vaimo

Description:
As an SEM Analyst, you are a vital player in helping our clients succeed with digital commerce.
With your knowledge of Digital Marketing/SEM best practices, you’re able to successfully create and manage Ad campaigns based on strategy and requirements provided by our clients and senior consultants.
Your role will be adjusted to meet your specialisation as well as your competency areas.

Responsibilities:

• Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and more.
• Conduct thorough keyword research and create marketing campaigns aligned with business goals.
• Audit content and delivery, generate detailed reports, and stay updated on the latest trends and concepts in search engine marketing.
• Collaborate with other departments to identify potential improvements and innovative techniques.
• Implement online marketing strategies through Google Ads and social media campaigns (Facebook, Instagram, LinkedIn, Tik-Tok).
• Communicate directly with internal teams and clients for marketing opportunities, strategy development, and budget management.
• Measure campaign performance against client KPIs, such as return on ad spend, leads, etc.
• Regularly report to the manager and collaborate with various team members and departments.
• Manage advertising budgets closely
• Align with Vaimo’s core values of fun, excellence, teamwork, and openness.

Qualifications:

• Bachelor’s Degree in a relevant field.
• Google Ads Certifications (Search, Display, Video< Performance Max/Shopping, App, etc.)
• 1-3 years of experience in the field.

Skills and Competencies:

• Proficiency in Google Ads and other advertising platforms (Meta Ads, TikTok Ads, LinkedIn Ads, etc.).
• In-depth knowledge of Google Analytics (GA4) and other relevant analytics tools.
• Strong understanding of keyword research and SEO principles.
• Ability to audit content and ensure alignment with marketing goals.
• Excellent communication skills, both written and verbal.
• Fast learning and ability to work under pressure.
• Strategic thinker with the capacity to offer creative solutions and ideas.
• Ability to translate and communicate data into actionable items.
• E-commerce experience is advantageous.

Additional Highlights:

Flexible Work Arrangements:

• Vaimo offers a hybrid work model, where it is possible to work from home for up to two days of the week.

Benefits and Perks:

• Gym Membership Contribution
• Employee Wellness Initiatives (Yoga, Ergonomic Analysis, and more)

Recognition and Rewards:

• Incentive-based quarterly bonuses