Senior Assistant Officer: Graphic Designer (Post Level 12): Library and Information Services at University of the Free State

Duties and responsibilities:

• Contribute to the Design and Production of Library Marketing Materials
• Design and create promotional materials for library events and services like posters, brochures, banners, and newsletters that communicate key messages to students, faculty, and external audiences
• Develop digital content for online platforms.
• Incorporate feedback to improve designs.
• Uphold professionalism and ethical standards in design work.
• Enhance the library's visual identity, improving communication with users by promoting library resources.
• Ensure consistency in design elements across all platforms (print, web, social media). This includes uniform colour schemes, typography, logos, and styles that align with the university branding.
• Ensure the library’s communications remain professional and recognisable, regardless of the medium.
• Contribute to the library's mission through effective visual communication.
• Design inclusive materials for diverse audiences
• Manage information and integrate technology.
• Collaborate with the library team to support academic programmes through visually engaging educational materials, e.g. guides
• Assist in managing and scheduling posts, monitor engagement, and analyse metrics.
• Ensure that photographs taken at all events are uploaded on a shared folder for easy access.
• Ensure Website and Social Media Design Support.
• Contribute to creating visually appealing materials that effectively convey messages to library users,
• Enhance the overall communication strategy.
• Create graphics for the library’s social media platforms (e.g., Facebook, Instagram, Twitter) to promote events, services, and resources.
• Assist with layout and design for online publications and digital newsletters.
• Design and update web graphics, banners, and multimedia content for the library website.
• Contribute to increasing awareness and engagement among library users.
• Support digital initiatives e.g. multimedia content, digital marketing campaigns, website graphic design,
• Assist in maintaining and strengthening the UFS library brand identity across all communication channels
• Enhance the library and identity through consistent design in collaboration with the UFS Marketing branding
• Ensure that all designs align with the library’s branding and institutional visual identity guidelines.
• Reinforce the library's identity and maintain a cohesive look, strengthening brand recognition.
• Maintain a consistent aesthetic and brand tone across all communication materials.
• Develop new templates and visual styles for recurring library publications, ensuring a coherent and professional image.
• Develop designs for the African Languages Press
• Ensure that all printed materials are visually appealing and error-free and that they professionally represent the library.
• Oversee the quality control of all print materials to maintain professional standards.
• Design user-friendly interfaces for library-related digital tools, including the library's website, online catalogue, and mobile apps.
• Enhance user experience by developing user-friendly digital interfaces for library websites and online catalogues.
• Work with the web development team to enhance the usability and accessibility of digital resources.
• Conduct research and gather user feedback to refine designs that improve the overall user experience.
• Develop wireframes, prototypes, and design concepts to streamline the navigation and interaction with library digital platforms.
• Collaborate and work as a library and university community team player to create materials aligned with the library’s goals, offer design advice, and stay updated on trends to introduce innovative solutions.

Inherent Job Requirements:

• Bachelor’s degree or an Advanced Diploma/B.Tech degree/Postgraduate Certificate on NQF Level 7 or a 3-year National Diploma on NQF Level 6 in the field of graphic design or related field. 
• A minimum of one (1) year of relevant working experience in graphic design.