The opportunity:
Do you aspire to leave your Mark in the industry? Do you want be part of the leading men’s fashion brand in SA? We may just have the right opportunity for you. Join us and be part of the future of fashion in SA.
Are you connected with the culture of fashion, in the know with glocal trends and launched mind-blowing, ground breaking stuff? You need to keep the Markham brand ahead of the market, which means you are always two steps ahead of the game!
As the MARKHAM Brand Lead, your key responsibilities will be:
The Brand Lead is responsible for innovation, planning, developing, implementing and managing the Markham Marketing strategy with the HOM. A customer obsessed mindset is key to deliver on customer targeted strategies build on insights, experiential and collaboration.
- Strategic brand building and development of Markham.
- Build a Brand development and growth strategy for the Leading Men’s Fashion Brand.
- Ensure execution across the brand is aligned to the broader marketing strategy of Markham.
- Lead strategic, innovative & creative ideation with the internal partners for all things brand.
- Be Customer obsessed – Collaborate with Insights and data analytics to identify trends, issues, opportunities for growth and development of the Markham brand and unexplored markets.
- Build strong customer targeted strategies – retention, rewards, new markets.
- Build-out detailed seasonal, campaign, brand pillars, messaging and ideation plans.
- Have a key understanding of digital marketing and the experience in social media as a communication channel.
- Collaborate with all internal partners and external partners where needed to create, lead and brief promotion/media content across all channels.
- Work closely and collaborate with product, design & trend forecasting teams to constantly evolve the Markham brand.
- Own the collaboration strategy. Build a pipeline of brands and individuals that will build brand value for Markham.
- CSI and Sustainability – a huge passion for the brand to make a difference in SA.
- Evolution of the production and aesthetic for all seasonal brand campaigns with internal and external partners.
- Budget management for content creation and production, Social media community management, purchasing of paid media, influencer and marketing strategies.
- Reporting of all above KPI’s and campaign success on a monthly basis to management teams.
To apply you need to be/ have:
- A relevant tertiary qualification
- Minimum 3-4 years working experience at a Brand management level incl. 3-4 years people / team management.
- Minimum 6 years relevant retail / brand experience is essential
- Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
- Ability to persuade and influence both internal and external stakeholders
- Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
- Creative problem solver.
- Ability to drive strategic direction as well as conceptual thinking.
- Experience in campaign shoots, fashion production and creative directing desirable
- Strong written and verbal communication at all levels of organisation
- Proven leadership and people management ability
Competencies and behaviours for success:
- Good verbal communication skills
- Good organisational skills
- Commercial awareness
- Creativity
- Great written communication skills
- Good numerical & analytical skills
- A passion for retail & the fashion environment
- The ability to multi-task in a fast-paced environment
- A calm attitude under pressure
- The ability to work independently
- The ability to take own initiative
- A high level of attention
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