Senior Brand Manager: Rice & Pulses at Tiger Brands

• As a Senior Brand Manager you will report into a Marketing Manager. You lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs.
• You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand.
• You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix.

WHAT YOU WILL DO:

• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Track and monitor performance of your brands against financial targets and plans
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
• Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
• Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

WHAT YOU’LL BRING TO THE TABLE:

• Key attributes and competencies
• Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
• Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade-offs involved in pulling various levers
• Route to market know how – a robust understanding of both modern and general trade

Experience

• -4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
• BBusSc/BCom preferable
• Proven record of successful brand development and Idea to Market strategies
• Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights

End Date: January 2, 2026