Senior Brand Manager: Skin Care at Tiger Brands

• The Senior Brand Manager role will be critical in developing and leading execution of brand strategies that drive growth and enhance market share. You play a pivotal role in shaping brand presence and conversion in market and ensure the brand relationship with consumer to contribute to the business goals.  It requires a blend of strategic insight, market understanding, consumer insight and commercial focus to enhance brand value proposition and deliver sustainable profitable growth. You need to collaborate cross-functionally to ensure brand vision aligns with consumer needs and business goals. Takes full ownership of end-to-end marketing delivery and demonstrates strong generalist capability across strategy, execution, insights, and commercial management

WHAT YOU WILL DO

Brand Strategy development: 

• Create and implement medium  term integrated brand strategies that align with overall business objectives ensuring your brands meets market demands and business goals. 
• Conduct comprehensive market, consumer and competitor understanding to monitor brand performance, analyse competitors and identify new opportunities for growth
• Use insights to develop robust integrated business plans that address short term and long terms goals. 

Project Management/Leadership:

• Lead New product development projects (innovation and renovation) or cost optimisation initiatives and manage the whole process from conception to in-market ensuring in line with consumer needs
• Manage the entire product life-cycle from ideation to discontinuation, defining required specifications that align with consumer needs and market demands. 
• Leads, develops, and mentors team members to build capability, drive accountability, and deliver high-quality brand execution

Marketing Campaigns: 

• Design and execute integrated marketing campaigns across relevant channels to enhance brand visibility, conversion and consumer engagement. 
• Define specific communication channels plans that align with brand objectives and proactively track presence in market to drive brand impact. 

Commercial focus and financial oversight:

• Effectively manage the brand’s P&L and marketing budget and ensuring allocations of resources to maximise return of investment and drive business goals
• Manage brand demand forecasts and performance metrics to ensure financial objectives are met
• Have an adept understanding of the brand value chain to make necessary adjustments and improvements to meet consumer needs and business goals. 

Cross-functional Collaboration: 

• Work closely with sales, customer, shopper marketing, operations and external partners to ensure cohesive strategies which factors unlocking opportunities across the value chain. 

WHAT YOU WILL BE MEASURED ON

• Brands growth
• Marketing ROI
• Brand health
• Market share (%)
• Net Sales volume and value growth
• Brand profit / Gross margin
• Weighted / numeric distribution
• Promotion performance
• Innovation performance
• Strategic insight

WHAT YOU’LL BRING TO THE TABLE

Skills and Competencies

• Analytical skills  
• Strong ability to analyse market data and consumer insights to inform data-driven strategic decisions
• Project Management 
• Excellent project management skills to oversee multiple initiatives simultaneously while meeting set deadlines
• Communication skills 
• Strong communication and presentation skills for effective collaboration with internal and external stakeholders.
• Technical Skills - Proficiency in digital marketing strategies, brand finance and demand forecasting.

Qualifications and Experience

• A minimum of 5+ years in brand management with a track record on driving brand growth.
• Must be experienced in managing multiple brands.
• Must have proven experience in leading P&L analysis and ROI evaluation to driving informed business decision-making.
• Bachelor’s or Postgraduate degree in Marketing or a related field.