Senior Brand Marketing Co-Ordinator at Hollywoodbets

Job Description

Hollywoodbets has an exciting opportunity for Senior Brand Marketing Co-ordinator’s (x5) be based at Umhlanga, Durban. The position will be responsible for creating and implementing brand strategy within their given portfolios, ensuring company messages are consistent and aligned to overall Brand Strategy. They are accountable for executing the plans, managing their teams and reporting on the results.

Minimum requirements:

• 2+ years in a Marketing related position

Advantageous:

• Degree/Diploma in Design.

Responsibilities:

• Develops Brand Marketing elements for events and advertising campaigns by assembling and analysing strategy objectives.
• Oversees the process with the creative teams to develop marketing strategies, including public relations campaigns, event planning, online marketing strategies, or others based on company needs to drive the brand strategy.
• Develop strong relationship with Management and Regional Teams to support the delivery of the Brand messaging in the regions.
• Develops and implements brand awareness campaigns – ATL, TTL and BTL.
• Create advertising campaigns with advertising agencies or in-house marketing teams.
• Creating marketing plans, including developing budgets and identifying target markets.
• Analyse brand positioning and customer insights.
• Translate brand elements into plans and go-to-market strategies.
• Overseeing Brand Marketing coordinators and assistants on daily tasks to ensure the functionality and coordination of the Brand Marketing department’s activities.
• Branding roll out (containers, taxi ranks, billboards, radio, newspaper etc.) and ensuring contracts, upgrades and monitoring measures are in place. Reporting on these elements and their effectiveness.
• Supporting the Assistant Brand Manager and Brand Manager in organising various projects.
• Assist, support and advise Regions on all aspects of Brand Marketing.
• Researching market trends and competitor activities within the industry to identify opportunities for growth.
• Prepares marketing reports by collecting, analysing, and summarizing reports.
• Develops regional marketing major campaigns.
• Researches competitive brands by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Monitors budgets by comparing and analysing actual results with plans and forecasts.
• Create, deliver, edit, and optimize marketing materials.
• Ensure that messages are supportive of and consistent with brand marketing strategies.
• Provide support to the marketing department as a whole.
• Coordinate flow of information and communication and disseminate it according to plan/strategy.

Additional duties:

• Informal product and lifestyle photography when required.
• Host guests at events or activations.
• Assist the Brand Manager on additional brands when required.
• Any ad-Hoc / additional tasks and roles, as and when needed/requested by management.

Other

• Ability to work under pressure and in a fast-paced growing environment.
• Will be required to travel.
• Will be required to work afterhours or weekends based on various project deadlines and roster.

Skills and competencies:

• Demonstrate strong planning, time management, and problem-solving skills.
• Demonstrate customer care/service skills.
• Demonstrate strong communication skills.
• Ability to take accountability.
• Must be detail oriented.