Senior Digital Marketing Analyst-Claremont at Rentokil Initial South Africa

SKILLS and COMPETENCIES:

• Proven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar data-driven role.
• Demonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably within Adobe Campaign).
• Strong proficiency in web analytics platforms, particularly Google Analytics 4 (GA4).
• Experience with other digital marketing analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, social media analytics platforms).
• Excellent analytical skills with the ability to interpret complex data, identify trends, and draw meaningful conclusions.
• Proficient in Excel/Google Sheets and PowerPoint/Google Slides for data manipulation, analysis, and professional reporting/presentations.
• Familiarity with A/B testing methodologies and tools.
• Understanding of key digital marketing channels and their associated metrics (SEO, PPC, Social Media, Email).
• Strong communication and presentation skills, with the ability to explain complex data to non-technical stakeholders.
• Proactive, self-motivated, and able to work independently as well as part of a team.
• Familiarity with POPIA and data privacy best practices.

Desirable (but not essential):

• Experience with other marketing automation platforms.
• Familiarity with Email Deliverability requirements.
• SQL skills for data extraction and analysis.
• Experience with data visualisation tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI).
• Understanding of attribution models.

QUALIFICATIONS and  EXPERIENCE

• Matric (Grade 12)
• Bachelor’s degree in Marketing, Advertising, or a related field
• Project Management Skills
• Complete knowledge of the latest digital marketing trends and techniques
• Demonstrable hands-on experience designing and building email marketing workflows and segmentation ( preferably with Adobe Campaign)