Senior Manager: Data Management Officer at Nedbank

Job Purpose

The core purpose of this Data Management Officer role focused on marketing data would be to enable the marketing department to leverage customer data as a strategic asset through robust governance, quality, and access frameworks.

Job Responsibilities

• Lead the development and execution of data governance policies, standards, and procedures specifically for customer, product, and marketing data domains. Ensure alignment with BCBS 239 principles.
•  Act as the central steward for customer, product, and marketing data assets. Define business glossaries, rules, controls, and processes for effective usage.
• Maintain comprehensive metadata repositories, data dictionaries, and lineage documentation for marketing data and systems.
• Monitor data quality KPIs like completeness, uniqueness, timeliness, validity for customer and marketing data. Identify root causes for gaps and implement automated data quality controls and workflows.
• Enable self-service access to curated marketing data sources and dashboards through data catalogues, BI tools, and APIs.
• Collaborate with IT, marketing analytics, and business units on systems implementation, data integration, and architecture for optimal access to marketing data.
• Perform root cause analysis for marketing data issues. Develop data investigation procedures and provide training to business users. Resolve issues through governance workflows.
• Develop business glossary, operating model, taxonomy, and standards for customer marketing data including demographics, behavioural attributes, campaign metrics, and response data.
• Continuously identify opportunities for advanced analytics, machine learning model implementation, and monetization of marketing data assets.
• Prepare and submit regulatory compliance reports related to marketing data transparency and quality standards.

People Specification

• Essential Qualifications - NQF Level
• Bachelor’s degree in information management, Computer Science, Statistics, Marketing, or related quantitative field.

Preferred Qualification

• Master's degree preferred in fields like Business Analytics, Data Science, Information Systems Management.

Essential Certifications

• Data Management certifications like CDMP, DAMA-CDMP, CDPSE, or CDMP-S.

Minimum Experience Level

• 5+ years’ experience in data governance, stewardship, quality, and metadata management

Technical / Professional Knowledge

• Strong knowledge of BCBS 239, GDPR, CCPA and other data regulations
• Expertise in SQL, database management, ETL, and BI visualization
• Analytical skills for marketing data analysis and visualization
• Stakeholder management abilities and presentation skills
• Understanding of customer data models, taxonomies, attributes, and segmentation techniques
• Knowledge of marketing analytics and campaign measurement metrics

Behavioural Competencies

• Building Partnerships
• Customer Focus
• Decision Making
• Facilitating Change
• Inspiring others
• Business Acumen
• Compelling Communication
• Selecting Talent