Senior Manager Digital Marketing | Cape Town or Sandton at Sanlam Group

What will make you successful in this role?

Your ability to: 

• Developing and implementing the SanlamAllianz digital strategy, influencer strategy and group social media strategy.
• Managing the execution of group digital marketing and social campaigns.
• Driving digital marketing strategies that are relevant to all the markets where we operate.
• Managing external social media and digital marketing suppliers.
• Driving digital transformation and advancing the maturity of digital marketing across the group.
• Collaborate with Content, Creative and Brand teams to deliver an overall brand experience along the customer digital journey consistent with best-in-class digital practices and experiences.
• Manage the Group Digital Marketing team.
• Use analytics to recommend updates/changes to improve performance and user experience.
• Oversee digital marketing budget.
• Work collaboratively across marketing teams to ensure seamless and consistent digital experience across the Group.
• Stay up to date with the latest technology and best practices.

Qualification and Experience

• Degree in IT or digital marketing is essential.
• Post graduate diploma in digital marketing is advantageous. 
• 10+ years’ experience in digital marketing.
• Proven experience in a large corporate and/or financial institution will be to your advantage.
• Experience in developing and implementing successful digital marketing and social media strategies and campaigns.
• Experience driving digital marketing transformation initiatives.
• Proven experience with and a thorough understanding of SEO/SEM, Google analytics, the full range of Google advertising platforms, social media platforms or similar

Knowledge and Skills

• In-depth knowledge and understanding of marketing and in particular digital marketing. 
• In-depth knowledge of social media marketing & management. 
• In-depth knowledge of online monitoring and measurement platforms.
• Understanding of the continuously changing Martech landscape and implications for SanlamAllianz. 
• A good grasp of digital data analytics and reporting.
• Basic knowledge of website development and management.