Senior Manager Media Planning at MultiChoice

The Organisation

The MultiChoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13.5 million households. Eminent brands within the group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto. Key areas of operations are:

Storytelling ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers
Pay Television: direct-to-home satellite and digital terrestrial television services;
SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and
Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.
The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. MultiChoice Group (MCG) has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:

Expand Pay TV, SVOD subscriber base and advertising sales
Focus on investment and technology
Maintain a local approach
Provide quality service
Attract innovative and motivated employees

Purpose of the Position:

• The Senior Media Planner is an important member of a broader integrated Marketing Strategy team,
• It pursues and activates against meaningful viewership insights with the goal of driving measurable results for internal campaigns.
• The Senior Media Planner’s key skills-set includes deep analytical skills, numbers proficiency, significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.
• The aim is to establish a balance between revenue generating opportunities from DStv Media Sales and creating the most effective media strategy for retaining existing subscribers and enabling content discovery.

Qualifications

A Bachelor's degree; qualification with concentration in advertising, marketing, business administration, communications preferred
Post Graduate qualification in Marketing / Media / Advertising would be advantageous
 

Experience

• A minimum of 5-8 years’ experience in media with emphasis on the broadcasting industry, especially pertaining to media planning
• Working knowledge media planning, scheduling and related programs or systems used
• Behavioural Competencies

Accountability

• Teamwork
• Delegation
• Interpersonal support
• Perserverence
• Motivating
• Prioritisation
• Analytical Thinking

Technical Competencies

• Written Communication
• Media Management
• Marketing Management
• Content Development
• Social Media Management