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Introducing ShopriteX, the new digital business hub for Africa's largest retailer the Shoprite Group of Companies. We believe in a customer first culture and by marrying the best of data science and technology, ShopriteX is dedicated to saving customers time and money through innovation and more personalised shopping experiences. Incubated over the past 1...
Role Purpose
A new and pioneering division within Shoprite is looking to appoint a Senior Manager Omnichannel Media Strategy. The Senior Manager will be required to create advertising strategies and media plans for ad campaigns designed to capture potential clients’ attention and drive return on ad spend. In the creation phase of an ad campaign, the media strategist will be required to take both a tactical and strategic view to identify the most relevant target demographic, determine the best time to run the campaign and channels to use by applying deep analytical dives into data.
The Senior Manager must be aware of trends in traditional, digital, and social media, which can include keeping abreast of new apps and other forms of media innovation. The ideal candidate must demonstrate a strong appetite for innovative technologies and data analytics in the retail space. An insatiable curiosity combined with the ability to translate intelligence and ideas into omnichannel advertising campaigns is essential. The role is measured on short- and long-term campaign performance and the agility to redirect ideas and efforts to achieve sustainable results.
Role Description
Qualifications and experience
Key competencies and work ethic
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