Senior Marketing Automation Specialist, RSA at Flight Centre Travel Group

• Are you a data-driven marketing automation professional with a passion for creating personalised customer journeys that drive real results? Flight Centre is looking for a Marketing Automation Senior Specialist to join our dynamic global marketing team. 
• As a Marketing Automation Specialist, you will play a pivotal role in designing, implementing, and optimizing marketing automation campaigns across email, sms and app push, to drive customer engagement, lead generation and revenue growth for Flight Centre Canada, while based in the Flight Centre South Africa head office.  
• You will leverage Martech platforms to create targeted, personalized campaigns across various channels, ensuring seamless integration with other marketing technologies and systems. 

What You’ll Do (Primary Accountabilities & Objectives)
Campaign Strategy & Execution

• Develop and execute end-to-end marketing automation strategies across email, SMS, and app push.
• Build automated workflows, lead-nurture journeys, and segmentation programs that elevate customer engagement.
• Implement lead scoring and personalisation tactics to improve conversion and retention.

Platform Management

• Act as the Salesforce Marketing Cloud expert, ensuring smooth operations of all automation tools.
• Manage data integrity through list maintenance, segmentation, and cleansing.
• Monitor platform health, troubleshoot issues, and ensure compliance with global data regulations (GDPR, CAN-SPAM).

Integration, Testing & Optimisation

• Run A/B and multivariate tests to optimise messaging, content, CTAs, and user journeys.
• Continuously analyse campaign performance to identify trends and improvement opportunities.
• Work closely with Martech, engineering, and data teams to ensure seamless integrations and platform enhancements.

Reporting & Insights

• Produce regular reports on campaign performance, KPIs, and ROI.
• Provide actionable insights and recommendations that influence marketing strategy.
• Present findings to stakeholders and leadership to drive informed, data-driven decisions.

What You Bring (Skills & Capabilities)
Experience & Technical Skills

• 3+ years of experience in Salesforce Marketing Cloud or similar automation platforms (HubSpot, Marketo, Pardot, etc.).
• Strong understanding of email marketing best practices, segmentation, and customer journey design.
• Ability to interpret data, analyse trends, and transform insights into strategy.

Professional Skills

• Excellent project management and organisational abilities—able to run multiple campaigns simultaneously.
• Strong communication and collaboration skills, working effectively across global teams and with external partners.
• Solid business acumen and customer-centric mindset.

Soft Skills

• Self-driven, proactive, and able to work independently.
• Strong problem-solving skills and resilience under pressure.
• Comfortable navigating change and contributing to continuous improvement.

Working Environment

• Part of a collaborative Global Marketing community.
• Engage with international teams across product, engineering, data, and media.
• Flexibility required for occasional meetings outside standard SA working hours (no weekends).