Senior Marketing Coordinator - Cape Town at Faircape Group

Specific duties include, but are not limited to:

• Collaborate with the Marketing Manager and manage social media accounts and create engaging content to build brand awareness.
• Community management on social media platforms
• The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated - fulfilling the role of campaign and project manager
• This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team
• Assist in coordinating and executing marketing campaigns across various channels, including digital, social media, and traditional platforms.
• Collaborate with internal teams to create marketing materials, including brochures, presentations, and promotional items.
• Assist in the development and implementation of marketing strategies to meet organisational objectives.
• Monitor and analyse the performance of marketing campaigns and provide regular reports to the Marketing Manager. 
• Assist in organising events, trade shows, on site activations and other marketing activities.
• Target specific market segments to increase sales revenue 
• Planning and project management of field marketing/activations will be required from time to time
• Assist in conducting market research to identify trends and opportunities.
• Analyse brand positioning and consumer insights 
• Research and analyse target market, industry trends and competitors activities 
• Target specific market segments to increase sales revenue 

Qualifications:

• Bachelor's Degree  in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major

Experience and Knowledge:

• Proven experience within a similar role 
• Experience in marketing with various industries will be a distinct advantage 
• Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
• Proven ability to develop brand and marketing strategies and communicate recommendations to management 

Skills & Attributes:

• Proficiency in marketing tools and platforms.
• Creative mindset with the ability to think outside the box.
• Highly organized with excellent project management skills.
• Ability to work independently and collaboratively in a team environment.
• Strong written and verbal communication skills.