Senior Marketing Manager, Baby & Child Care at Kimberly-Clark

Job Description

• You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

In this role, you will:

• Lead the marketing growth strategy for Baby & Child Care for Enterprise Markets, with clear prioritization.
• Develop cohesive and consumer-inspired strategy, plans, communications, and toolkits that deliver key growth priorities to enable financial sector growth goals by working closely with and influencing cross-functional and multi-national business teams.
• Business Partner for Enterprise Markets (100 markets in total; focus on 10) to drive brand penetration growth and premiumization.
• Define and deliver the 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture. Partner with local teams to move fast with max adoption.
• Partner with the consumer engagement team to develop strategic consumer engagement initiatives to advance the brand’s digital vision in the region across paid/earned/shared/owned channels.  
• Partner with agencies to develop winning Brand & Comms toolkits, connections strategy. Drive for max adoption cross markets.
• If you are a highly experienced and results-driven marketing professional with a passion for driving growth and delivering consumer-inspired strategies, we encourage you to apply for this exciting opportunity.

About You

• You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
• You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Min 8 years of experience in FMCG or Pharma Marketing roles with preference for Baby focused categories.
• Regional/global or multi-country management experience is a must.
• Brand building experience specifically in consumer insights, new product development, communication, campaign development.
• Innovation development experience.
• Some experience leading digital initiatives is preferred.
• Previous experience building, budgeting, and executing both long-term strategic and short-term operational marketing plans that have resulted in above average business growth and performance.
• Understanding of key business drivers and able to identify and capitalize on consumer trends and insights to develop breakthrough business-building strategies and programs to influence the plans across the lead markets.