Senior Paid Search Specialist (Digital Marketing/Advertising) at Black Pen Recruitment

Job Description
Senior Paid Search Specialist (Digital Marketing/Advertising Industry)

Do you have solid experience as a Senior Paid Search Specialist? Do you wish to broaden your horizon in a young and dynamic company – then this is the perfect opportunity for you!

Our Client, an all-inclusive digital marketing agency that focuses on creating and implementing integrated strategies while breaking the mould of the traditional ‘agency and client’ relationship, is currently looking for a Senior Paid Search Specialist to join their team.

They operate in South Africa and across various international markets giving them the benefit of a global affiliation while maintaining local independence. 

The ideal candidate has hands-on experience in building, implementing, and optimizing ad campaigns across Google Ads & Search Ads 360. We are seeking a critical thinker who understands the data and looks for opportunities to improve our campaign performance. This person will work closely with the Team Lead, Account Managers & broader team to execute on the strategies to help the overall business achieve the targets

Type: Full-Time | Office based

Requirements

• A Degree is required within Marketing, Statistics, Mathematics or Computer Science 
•  4+ years’ experience in a paid advertising role 
• Account management experience
• Certifications: Google Ads (Required) Google Analytics (Required) SA360 (beneficial) DV360 (Beneficial) 

Experience on the following platforms: 

•  Google Ads (Required) - Across App, Display, Search, and Shopping 
•  Google Analytics (Required) 
•  Google Marketing Platform (Beneficial) - SA360, DV360, Campaign Manager

Attributes:
Attention to detail 

• E-commerce experience across paid advertising 
• Strong Data Analysis, Manipulation and Reporting Skills 
• Strong Problem Solving Skills and Solutions Orientated 
• To work under pressure in a time sensitive environment 
• To work with all levels of management 

Responsibilities:

Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to: 

•  Google Search, Google Shopping & Discovery Ads 
•  SA360 (beneficial) 

 Display & Video 360 (beneficial) 

• Managing paid advertising budgets optimally to achieve business KPI’s 
• Keep clients up to date on day to day changes in campaign performance and issues 
• Deliver a coherent commentary on results each week – including a summary of performance, key influences, campaign optimisation, market forces and competitive positioning 
• Attend status meetings, results meetings and produce contact reports to ensure all meeting outcomes are reported and delivered against 
• Support Key Account Managers in delivering effective client service 
• Liaise with relevant departments to deliver effective Account Management 
• Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint
• Be administratively competent
• Deal with invoice queries quickly, alerting a senior team member to problems if/when necessary 
• Be responsible for requesting and chasing PO’s
• Take control of budget recons and ensure all spend for our clients financial year is account for
• Assist business departments with paid advertising requirements, reporting, analysis and strategies 
• Help other business departments understand and how best to implement their digital advertising requests
• Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising
•  Act as the point of contact for clients on all digital requirements
• Build strong, long-term client relationships and maintain frequent contact
• Join the team in developing and implementing digital strategies for customers, with their business goals consistently kept top-of-mind
• Report on and analyse digital campaigns, measuring their success and areas for optimisation
• Work closely with our various in-house teams to ensure that all work is delivered to clients timeously
• Ensure that client work is managed efficiently 

Do we spark your interest? Then send us your CV today!

We are looking forward to hearing from you!