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  • Posted: Jun 10, 2021
    Deadline: Not specified
  • Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content - video, audio and text - is consumed. The Buy segment offers consumer ...
    Read more about this company


    Senior Research Analyst

    Company Description
     About the job

    • Innovation matters. With best-in-class research and predictive analytical tools, Nielsen’s BASES Innovation Practice remains essential to our clients’ development of new product ideas, product messaging that inspires action, fresh packaging designs, and optimal product launch strategies. In Nielsen’s BASES Innovation Practice, you will be responsible for client consulting from start to finish of all BASES projects, specifically data analysis, writing reports forecasting, and client presentations.



    • Design robust research solutions to answer clients’ business questions on innovations. 
    • Liaise with other internal teams to ensure timely and accurate delivery of client deliverables. 
    • Run various BASES tools and models to assess innovation on consumer adoption framework
    • Analyze and interpret data to discover consumer insights and provide high-quality client deliverables.
    • Present research findings and share recommendations to guide clients on their innovations’ journey prior to launch.
    • Be directly accountable for work conducted in terms of analyses, consults with clients regarding research designs and general study concerns. 


    • Prepares inputs and run forecasting models
    • Review data for errors and inconsistencies
    • Understands and learns to analyze in-market data and other available Nielsen data to inform forecasts
    • Accountable for high-quality first draft of forecasts
    • Prepares initial client correspondence and forecast deliverables
    • Participates in client meetings and presentations
    • Develop a strong understanding of demand metrics (Factors for Success and volumetric key measures) and how they influence sales

    About you

    • Strong sense of ownership and determination to get things done

    Open to new ideas

    • Constantly learns, grows from mistakes and challenges, open to guidance and coaching
    • Demonstrates empathy lacks excessive ego and understands how behavior impacts others
    • Unwavering commitment to personal accountability, integrity and ethical behavior
    • Is able to communicate effectively with colleagues and clients
    • Evokes and builds trust and leverages relationships for collaboration
    • Optimize on usefulness. Look at every process, policy, system, etc. And ask, “Is this still useful? Can we make this more useful?”
    • Drives change through experimentation, technology, and/or innovation
    • Connects dots, demonstrates an understanding of how priorities and work fit into the larger team
    • Demonstrates a client-centric approach when problem-solving, makes a connection to the “big picture”
    • Has strong analytical skills and attention to detail
    • Makes objective and data-driven decisions



    Minimum Qualification of Bachelor’s Degree in fields such as, but not limited to:

    • Data Analysis
    • Maths
    • Psychology
    • Statistics
    • At least 3 Years work experience
    • Industry experience
    • FMCG
    • Manufacturing
    • Retailer
    • Market Research
    • Banking
    • Telecom
    • Other diverse industries (e.g. academia, consulting)
    • Technical skills
    • Microsoft Word, Excel, and Powerpoint
    • Google Office & Products
    • Social Media
    • Language requirements
    • English

    Knowledge of specific systems

    • Nielsen product knowledge beneficial:

    All BASES tools and models

    • Answers/ connect express for Consumer Panel Services (CPS) and Retail Measurement Services (RMS)
    • Arianna

    Additional Information

    • All your information will be kept confidential according to EEO guidelines.

    About NielsenIQ 

    • NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit
    • NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

    Method of Application

    Interested and qualified? Go to Nielsen on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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