Senior Sales Representative – Alberton at Pro Talent

Key Responsibilities
Sales & Business Development

• Achieve agreed monthly and annual sales targets and contribute to the overall growth strategy.
• Develop and maintain a strong customer base within the allocated territory.
• Identify and pursue new business opportunities through prospecting, cold calling, referrals and market research.
• Conduct regular customer visits and sales calls to develop opportunities and strengthen existing relationships.
• Grow sales across the company’s product and service portfolio.
• Identify opportunities to increase customer spend, introduce additional products and expand existing accounts.
• Monitor customer buying patterns and proactively identify opportunities and risks.
• Prepare and follow up on quotations, tenders and new business opportunities.
• Work closely with the Division Manager on major tenders and strategic opportunities.

Customer Relationship Management

• Build and maintain strong, long-term relationships with key customers.
• Act as a trusted point of contact, ensuring customers receive consistent and professional service.
• Understand customer requirements and provide appropriate product and service solutions.
• Proactively resolve customer queries, concerns and service issues.
• Maintain existing business and identify opportunities to improve customer retention and satisfaction.
• Conduct regular customer and factory visits in line with agreed call and inspection schedules.
• Ensure customers remain informed of relevant product developments, technical information and company services.

Product & Technical Knowledge

• Develop and maintain an in-depth understanding of the company’s products, services and applications.
• Assess customer requirements accurately before recommending products or procedures.
• Provide customers with appropriate product information, technical guidance and application support.
• Keep up to date with product developments, technical information and industry trends.
• Attend product training, technical updates and service training as required.
• Work closely with the Division Manager and Technical Manager to provide customers with appropriate technical support.
• Ensure recommendations are accurate and do not result in avoidable product or application issues.
• Ensure customers receive relevant product data sheets and MSDS information and understand safe product handling requirements.
• Identify where additional customer or operator training is required and coordinate this with management.

Pricing & Commercial Management

• Work with the Division Manager to conduct regular customer price reviews.
• Communicate pricing changes to customers within the required timelines.
• Monitor competitor pricing and market activity.
• Identify commercial opportunities and risks within the territory.
• Assist management in developing competitive strategies to protect and grow market share.

Market Development

• Monitor market trends, customer requirements and competitor activity.
• Provide management with regular feedback on competitor strategies, pricing and market developments.
• Identify emerging markets, potential customers and opportunities for business expansion.
• Assist in developing and implementing territory-specific marketing and sales plans.
• Develop strategies to retain existing market share while identifying opportunities for growth.

Sales Reporting & Performance Management

• Provide accurate and timely sales reports to management.
• Monitor sales performance against budget and agreed targets.
• Review customer sales trends and buying patterns.
• Track new business, lost business and customer activity.
• Maintain accurate records of sales opportunities and customer interactions.
• Report on cold-calling activity, new business development and pipeline opportunities.
• Monitor accounts payable and customer-related commercial issues where applicable.
• Submit weekly sales reports and other required management reports within agreed deadlines.
• Monitor and manage sales expenses within company guidelines.

Customer Service & Company Representation

• Represent the company professionally at all times.
• Ensure a high standard of service throughout the customer relationship.
• Work proactively to prevent the loss of customers due to service, communication or performance issues.
• Promote the company’s testing facilities, technical capabilities and value-added services.
• Ensure customer requirements and concerns are communicated effectively to the relevant internal departments.
• Maintain a professional and solutions-focused approach to customer relationships. 

Key Performance Areas

Success in this position will be measured against:

• Achievement of monthly and annual sales targets.
• New business development and revenue growth.
• Customer retention and growth of existing accounts.
• Gross margin and commercial performance.
• Sales pipeline development.
• Customer satisfaction and service levels.
• Accuracy and timeliness of reporting.
• Market share growth.
• Effective management of customer relationships.
• Identification and conversion of new sales opportunities.

Candidate Profile

• The successful candidate will be a results-driven and commercially minded sales professional with strong relationship-building skills and the ability to operate confidently with customers and internal stakeholders.

The ideal candidate will demonstrate:

• Proven experience in a B2B sales environment.
• A strong track record of achieving and exceeding sales targets.
• Experience in new business development and account growth.
• Excellent customer relationship management skills.
• Strong negotiation and communication abilities.
• Commercial awareness and an understanding of pricing and margins.
• Good analytical and reporting skills.
• The ability to understand and communicate technical product information.
• Strong organisational and time-management skills.
• A proactive, self-motivated and solutions-focused approach.
• The confidence to work independently while collaborating with management and technical teams.
• A valid driver’s licence and willingness to travel within the allocated territory, where required.