Senior Social Media Manager at The South African Breweries (SAB)

Job Purpose:

Social Media Managers are the creative force for our brands online platforms. They are responsible for driving creative excellence and innovation for their brands that tells a compelling story. Social Media Managers are involved in various activities such as communications, PR, social media, events, content creation and reporting. We are looking for a highly skilled Social Media Manager to join our team. If you are self- driven, practise meticulous attention to detail and you are a very ambitious tech-savvy professional we would love to meet you! We are expecting you to be very experienced in Social Media Management and well-versed in strategy, conceptual thinking, PR and promotional events.

Ultimately, you should be able to act as online storyteller of our amazing brands and manage all creative and conceptual outputs in a collaborative and integrated manner

Key roles and responsibilities:

• Assisting creative team with conceptual campaign ideas
• Agency partner collaboration and relationship management
• Provide Platform insights
• Consistently find new ways to creatively engage with our communities by identifying opportunities that are in line with brand tones
• Coordinate with Marketing, PR and Communications teams
• Always On and Cultural Calendar Creation
• Stay up-to date with digital technology trends
• Trend analysis for opportunity spotting
• Post campaign analysis and reporting
• Business Integration and collaboration
• Brief assessment
• Mentoring and upskilling Community Managers
• At the end of each working week, you are required to update your time sheet indicating hours worked, the projects worked on and/or brief narrative where applicable
• All timesheets must be approved by the line manager and/or Head of Department at the end of each working week. Non-Compliance will result in disciplinary action

Profile:

Qualification & Experience

• Matric
• Higher Certificate/Diploma or relevant tertiary qualifications / certifications
• 3 + years in community management
• 2 + years in social media management
• Needs to understand multiple South African languages
• Live event coverage experience
• High understanding of social media and the platforms
• Proven work experience as a Community Manager or very similar role
• Experience with planning and leading community initiatives
• Ability to identify and track relevant community KPIs
• Excellent verbal communication skills
• Excellent writing skills
• Excellent interpersonal and presentations skills
• Knowledge of online marketing
• Attention to detail, critical-thinker and problem-solver
• BSc degree in Marketing or relevant field

Personalities:

• Strong understanding of South African / African culture
• Must be confident and have clear passion points to be allocated to according brands
• Fun and energetic
• Able to work under pressure and deal with working on multiple accounts, agile
• Strong leadership skills
• Driven and clear understanding of KPIs and how to action them
• Have a self-starter mindset
• Self-motivated, organised and passionate
• Pro-active
• Ability to adapt and understand
• Confidence
• Ability to perform under pressure when crisis hits