Senior Specialist Brand Communications Originals and Basketball- EM at adidas Group

Key Responsibilities:

• Set campaign / activation specific objectives and KPIs for EM countries & clusters and follow up with cross-market tracking and reporting of results to BAD hub and Global.
• Drive the brand planning timelines OTIF in line with brand calendar priorities, serving as the lead ot bring all vertical brand plans together for best in class execution (CRM, Membership, DA, Omni, EIM, Newsroom, BU)
• Drive consistency and elevated standards across the EM country clusters, securing c/c plans are aligned with strategic objectives and in line with brand creative direction.
• Provide transparency of future trends & market opportunities through strategic & commercial inputs and on-going communication to Global BU Brand Communication
• Consolidate Comm. requirements from county/cluster and brief global BU Communication
• Monitoring quality and on time delivery of global toolkits
• Support line manager in driving the creation of PAN-EM Originals and BB campaigns e.g. Samba campaign
• Support line manager in planning category activation strategy and calendars, and handover at range introduction meeting
• Support line manager in developing a POV and guidance on media mix for category on key focus campaigns (based on ROI, category strategy and overall brand strategy)
• Receive feedbacks from country/cluster on local adaptation needs
• Coordinate and share with countries BA teams to collect best practices
• Support regular monthly network meetings with country/cluster
• Support the head of EM BAD and BU heads EM in the pre-season MWB planning
• Coordinate post-campaign evaluations and ROI calculations and input to marketing newsletter
• Provide country/cluster with activation guidance & templates in alignment with global

KPI’s:

• Brand heat
• NPS
• Category Sell-In & Sell-out
• Category Market Shares
• Category NS, Net Margin and Contribution across APAC
• Achievement of key SBP Initiatives

Knowledge, Skills and Abilities:

• Ability to adapt & implement global brand/category strategy across EM
• Presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Brand communication, newsroom and EIM knowledge
• Cross-functional and stakeholder management experience
• Industry knowledge, across divisions—footwear, apparel and accessories.
• Understanding of EM consumers, accounts, economic environment, and commercial needs
• Ability to excel in a matrix organisation

Requisite Education and Experience / Minimum Qualifications:

• 3-5 years of experience in marketing required. Regional experience preferred.
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Sporting goods industry and/or agency experience required
• Fluent in English
• Business Acumen
• Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc.