Senior Specialist: Paid Social Media at Vodacom

Role Purpose/Business Unit:

• The role is accountable for growing and driving customer engagement across all relevant digital platforms, including customer adoption of digital sales and self-service channels. The role will provide clear direction for paid social media across the whole Vodacom business, working in close coordination with the Brand, Segment and Digital Channel squads. Outputs include driving paid social media campaign strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

Your responsibilities will include:

• Take full end-to-end responsibility of paid social media performance advertising, with a clear focus on performance-based, sales-driving reach and targeting activities via social media advertising platforms
• Lead social and other biddable media advertising activities, including campaign and targeting strategies, KPIs and targets
• Continuously monitor performance and identify and analyse deviating patterns to generate insights for optimisation
• Constantly improve social media technology stack; connect to Vodafone CRM, DMP and other data pools, ensure stable tracking 
• Drive breakthrough digital marketing innovation 

The ideal candidate for this role will have:

• Matric and 3-year Business related Degree or National Diploma essential
• Minimum of 5 years relevant experience
• Minimum of 5 to 8 years relevant experience essential in:
• Digital media and channels
• Driving commercial & operational targets for the digital media domain – sales, revenue, profitability, adoption of the products and services
• Detailed understanding of paid social advertising based on hands-on experience of managing campaigns through paid social media platforms
• Experience in managing digital media for large consumer-facing brands
• Creating strategic plans to win market share from competitors 
• Capable of working in a complex matrix organisation and able to build strong relationships and credibility with multiple levels both internally and externally

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies