SEO Product Copywriter at ShopriteX

Purpose

The purpose of the SEO Product Copywriter role is to advertise products, writing clear and engaging copy on Digital Channels, whilst applying and optimising SEO guidelines. Key responsibilities include writing product descriptions, leveraging and optimising keywords whilst ensuring the copy reads smoothly. The SEO Product Copywriter further ensures that all product marketing content presents the brand in an accurate, compelling and unique way while providing customers with all the information they need to make a purchasing decision.

Role Description

Generate high-quality, relevant content and own the end-to-end content creation process.

• Write clear and compelling copy to describe products (including titles, summaries and descriptions).
• Measure success by ensuring copy is 100% unique to Shoprite’s channels.
• Collaborate with product and design teams on pages for new product features.
• Work alongside marketing, commercial and communications teams to ensure all content produced is true to the product and consistent with the Shoprite brand.
• Edit, revise and review work in response to feedback received from key stakeholders.
• Perform keyword discovery, conduct competitor analysis, and audience research to identify gaps and opportunities and drive content planning and creation.
• Analyse overall PIM copy to ensure quality.
• Ensure copy is SEO optimised, applying SEO principles to increase product visibility and maximize reach to target audiences.
• Ensure all product information and a copy is up-to-date and reflects product images.
• Work collaboratively with internal and external stakeholders to produce copy that best communicates brand stories and initiatives.

Qualifications and experience

• Degree or Diploma in Digital Marketing, Copywriting or a related field – (essential).
• +2 years experience in a Product Copywriter, Copywriter or similar role, with well-developed digital product copywriting and editing skills along with a demonstrable portfolio of copywriting samples or published articles – (essential).
• Hands-on experience with Content Management Systems (e.g., SAP Commerce, Magento, etc.) – (essential).
• Good understanding and familiarity with online marketing campaigns – (essential).
• Knowledge of keyword search methods, SEO optimisation and tools – (essential).
• Experience in an eCommerce, retail or online advertising environment – (essential).
• Good understanding of advertising as a selling tool - (essential).
• Proficiency in MS Office 365 – (essential).

Key competencies and work ethic

• Excellent writing skills – Possesses a strong, versatile writing skill set along with strong editing and proofreading skills to produce accurate, compelling and creative content.
• Good problem-solving skills with the ability to assimilate various sources of information while balancing the creative and analytical sides of communication to inform strong messaging and content.
• Motivated self-starter with good energy and drive. Sets high standards and takes accountability for actions and mistakes.
• Excellent organisational skills with strong attention to detail. 
• Results and quality-focused - Proactively drive results and set stretch goals for self, remaining focused and working tenaciously to meet and exceed expectations within quality standards.  
• Team player and collaborative partner - Builds sound working relationships across the business. Able to work independently or collaboratively and effectively manage stakeholder expectations.  
• Ability to work under pressure and under tight time constraints, efficiently prioritising workloads and managing their time effectively in a high-volume, fast-moving environment.   
• Is curious and open to learning while keeping up to date on new trends, platforms and use of content.