SEO Specialist at JD Group

Our Digital Department is looking for an energetic individual to join our dynamic team.

We are looking for a SEO Specialist who will be responsible for planning, implementing and creating on-site and off-site SEO across the company’s brands.

Qualifications:

• 3-4 Years’ experience on-site and off-site (UTM Tagging) HTML tag implementation experience.
• 3-4 Years SEO Copywriting experience in an agency company that is Google certified, 3-4 Years CMS system experience (Magento preferable).
• SEO Suite experience with one of the following: Moz SEO, Raven Tools, SEO Powersuite (Preferred).
• In-depth knowledge of keyword research, SEO copywriting and the behaviours of search engines.

Competency Requirements for the position:

• Knowledge of relevant systems (Magento preferable).
• SEO Suite experience with one of the following: Moz SEO, Raven Tools, SEO Powersuite (Preferred).
• On-site and off-site (UTM Tagging) HTML tag implementation experience.
• CMS system experience (Magento preferable).
• In–depth knowledge of JD Group policies, practices, processes and systems.
• Broad-based understanding of the business operating model.
• A good understanding of search engines.
• An ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns.
• An understanding of how customers search, where they search and why they purchase something online.
• Excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation.
• Expressed and implied ethical responsibilities.
• Analytical and quantification skills.
• Creative and innovative.
• Strategic-minded.
• Strong communication and writing skills.
• Effective problem solver.
• Excellent time management.

Responsibilities:

• Research industry landscape, competitors, products and content strategy.
• Perform SEO audits on websites.
• Plan implementations and fix errors on-site.
• Implement on-site and off-site content.
• Monitor and report on implementation.
• Analyse keywords and SEO techniques used by competitors.
• Writing effective SEO content for blogs, websites and social media accounts.
• Compiling and presenting SEO guidelines.
• Developing link building strategies.