SEO Specialist at Pavago

About the Role:

• Our client is seeking an SEO Specialist to improve website visibility, organic search rankings, and inbound traffic. This role requires expertise in technical SEO, keyword research, content optimization, and analytics. The SEO Specialist ensures that websites are search engine-friendly, user-friendly, and consistently improving in authority and performance.

Responsibilities:

Keyword Research & Strategy:

• Conduct in-depth keyword research using SEMrush, Ahrefs, or Google Keyword Planner.
• Map keywords to user intent and buyer journey stages.
• Build content strategies aligned with organic growth goals.

On-Page Optimization:

• Optimize metadata, headings, schema markup, and internal linking.
• Ensure content is SEO-friendly while maintaining readability and brand tone.
• Perform content gap analyses and provide recommendations for new pages or blog topics.

Technical SEO:

• Conduct site audits using Screaming Frog, Sitebulb, or SEMrush.
• Identify and resolve crawl errors, indexation issues, duplicate content, and broken links.
• Improve Core Web Vitals, page speed, and mobile performance.
• Manage XML sitemaps, robots.txt, and canonicalization.

Off-Page SEO & Link Building:

• Develop ethical link-building strategies (guest posting, PR outreach, partnerships).
• Monitor backlink profiles for toxic links and disavow when necessary.

Analytics & Reporting:

• Track keyword rankings, organic traffic, and conversion metrics via Google Analytics and Google Search Console.
• Build dashboards in Data Studio, Looker, or Power BI.
• Provide weekly/monthly reports with actionable insights for stakeholders.

Collaboration:

• Partner with content writers, developers, and marketing teams to execute SEO strategies.
• Provide SEO input during website redesigns, migrations, and product launches.

What Makes You a Perfect Fit:

• Strong mix of technical and creative SEO skills.
• Analytical mindset with ability to translate data into strategy.
• Proactive problem solver who stays current with algorithm updates.
• Comfortable collaborating with cross-functional teams (content, dev, marketing).

Required Experience & Skills (Minimum):

• 2+ years SEO experience.
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console).
• Strong knowledge of on-page, off-page, and technical SEO.
• Familiarity with CMS platforms (WordPress, Webflow, Shopify).

Ideal Experience & Skills:

• Experience improving rankings for competitive keywords.
• Knowledge of structured data/schema and advanced technical audits.
• Familiarity with international SEO and multi-language sites.
• Exposure to SaaS, e-commerce, or high-growth content environments.

What Does a Typical Day Look Like?

An SEO Specialist’s day revolves around analyzing data, optimizing content, and improving technical site health.You will:

• Review rankings and analytics dashboards to track performance trends.
• Conduct keyword research for upcoming campaigns or new content.
• Run a site audit and create a prioritized list of fixes for developers.
• Optimize existing pages for improved rankings and conversions.
• Coordinate with content writers to create SEO-optimized articles or landing pages.
• Update reports and present findings to marketing or leadership teams.
• In essence: you are responsible for making sure websites are visible, authoritative, and continuously growing organic traffic.

Key Metrics for Success (KPIs):

• Growth in organic traffic and impressions.
• Improved keyword rankings (top 3, page 1).
• Increased organic conversion rates.
• Reduced site errors and improved Core Web Vitals.
• Positive ROI on SEO campaigns.